Podcast is powerful medium that fosters discussions and allows people to connect with the industry they are interested in. Many believe that it is the top content platform today due to the following reasons: Podcasting is the only content platform that allows indirect consumption. People can listen and learn while also doing something else. Podcasts […]
Remember when you were just starting out and thought you’d never get a customer? Those days are long gone and now, your business has been booming. The thing is, you realized that you’ve been missing out on an entire demographic who seem like the perfect customer. While your marketing strategy has brought in business, it […]
In the last few years, social media platforms have pivoted heavily towards video content. People are producing and consuming video content more than ever before. It is possible to create engaging video content instantly. Not just that, it is also possible to make the video go viral if you do things systematically and in the […]
The name implies that a multi-vendor marketplace or store is an eCommerce shopping platform that allows multiple vendors to take part and sell their niche products in one place. It is a huge online store with numerous small vendors’ shops that individual vendors run. zCart multi-vendor e-commerce marketplace application a PHP script based on the […]
Since the inception of cloud computing in 1996, the term software as a service also coined up. The companies started proliferating the software platforms available over the internet and the SaaS industry exploded going from zero to 49 billion dollars by 2015. The growth chart further climbed 67 billion dollars in three years with the […]
Advertising on LinkedIn is a relatively new venture, but it’s quickly becoming one of the most popular platforms for B2B marketers. In 2017, LinkedIn changed their algorithm and made it so that company pages are no longer able to post updates that appear in their followers’ feeds. If a follower hasn’t engaged with your page […]
Social media and networking sites like Facebook and Twitter have been a global force for connecting people from different backgrounds and interests. Businesses can reach out and market their brand to a wider audience, while individuals can come together in one place and socialize. However, there is one major industry that has yet to be […]
Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]
Every individual has some social media platform. The new technology has made it easy for customers to buy products or services online. Though many people only go for the online option as it’s quite easy and accessible. But how can this factor affect the business? Most business has turned their stores online. Though you can […]
There are plenty of reasons email marketing is still an effective strategy. . We have over four billion email users around the globe—far more than Facebook and Twitter users combined. In other words, more than half the world’s population has access to email accounts they check regularly. It makes email marketing a gold mine for […]