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The present job market is constantly changing and technology is upgrading day by day, tech careers are becoming more and more popular. So there are a variety of different companies, industries and job functions which are welcoming new people and hiring engineers for government and private organisations. Figuring out which skills are most in-demand can […]
We are dwelling in an ultra-modern era and the economic growth of the nation is linked to one important factor i.e. adoption of information technology. With the digitization of the nation, India has drastically been shifting to the Information Technology Age. As computers, the internet and social media have gained a lot of popularity, the […]
Whether to own or not to own a franchise may not be as serious a question as what William Shakespeare’s in his most famous words on life and death said: To be or not to be. Nevertheless, starting a new business venture calls for a lot of deliberations, weighing the pros and cons, clear planning, […]
There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In […]
Over the past decade, mobile applications have grown in demand, utility and functionality. Known simply as apps, they have forever transformed personalised user experiences to become a key part of every brand’s marketing strategy. Today, smartphone users spend 90% of their phone usage time on apps. The increased demand and customised user experience options available […]
Over the last decade, the shift towards online shopping has significantly increased. In fact, e-commerce sales are projected to grow by up to $6.54 trillion in 2022. Today, COVID-19 has made online shopping the new normal. It skyrocketed the growth of the e-commerce industry as lockdown forced almost everyone to shop online – some for […]
Attracting and holding the right talent is an area of perennial concern, no matter what the nature and extent of a business. Whether you’re a newly-hatched garage start-up or a legacy organization sprawled over several continents, recruitment and staffing represent a large chunk of your budget. Recruitment websites have gained enormous popularity in recent times, […]
If you’re reading this, I assume you must have heard about digital marketing like most people have. Right now there are more than 3.6 billion active internet users who watch some type of digital ads daily. This figure is constantly growing. Smartphones play a huge role in this. As more people are on their phones, […]
We’re welcoming a new age of people: Gen Z. This generation is made up of 72 million people born between 1996 and 2010. The growing generation is the most diverse, makes up the largest amount of eligible voters, and has the potential to change the world. Still, it can be tough to understand their lingo, […]
It’s 2020, and digital marketing has absorbed an integral part of industries. A company’s success largely depends on how good the marketing plan is. Digital marketing is much more than creating catchy videos or taglines, social media postings, and others; it requires creating an effective plan that meets your organization’s long term goals. World of […]