Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
With the number of millennials in the workplace increasing regularly, the present-day offices are changing to accommodate the evolving demands. There is the installation of perimeter offices, trendy cafes and breakout areas are replacing the old closed layouts, while floor plans are being modernised. Currently, employees work digitally and remotely, with little need for being […]
When it comes to blogging, there is a learning curve. And for most bloggers, that curve is often the self-imposed pressure of always writing terrific, life-changing blog posts. While setting high standards is a good thing, but it does not mean that you cannot blog about a topic you’re not expert on. When I started […]
For the past several years, advertising on the internet has mostly involved pursuing one or both of two channels; advertising on Facebook or advertising on Google. Although SEO and email marketing still have a place, if a brand wants to get in front of as many potential customers as possible, the two big internet companies […]
Social media marketing is probably the most effective type of digital marketing. Consequently, many marketers are constantly looking for new ways to use social media platforms to promote brands and products. However, you must first understand the basics in order to get to more advanced techniques. Here’s how to use social media for PR. Understand […]
There are many factors that impact SEO performance. Web hosting is a major one. Search engine optimization is one of the pillars of digital marketing. Along with numerous other digital marketing techniques the likes of email marketing, social media management, search engine marketing, and more, SEO creates the foundation for online brand visibility, reputation, and […]
Blockchain Technology the – permanent, encoded, decentralized – record has a capability of making each incorporated procedure, movement, and association completely self-ruling. This implies we can wipe out mediators, experts, and agitate. While this sounds astounding it is yet a far away dream despite everything that is being attempted to bring in a change. In […]
It is a confirmed fact that visual content is a lot more powerful than simple text information. Simply using images without a layout or arrangement is absolutely not enough. You should know how visual content can be used to get traffic. It is important to have awareness of what gets public attention. If presenting a […]
Starting your own venture is a daunting task. There are so many factors to consider and a lot of decisions to be made, but they can be handled right. Careful preparation and planning is the key to a successful business launch. As a matter of fact, you have to do a lot of homework before […]
SEO is one of the most critical aspects of marketing your website. SEO can help you reach the top rankings of search engine results. SEO works effectively through the use of keywords, which is a task that requires expert skills to execute successfully. If you want your business and your website to succeed, digital marketing […]