SEO is one of the most critical aspects of marketing your website. SEO can help you reach the top rankings of search engine results. SEO works effectively through the use of keywords, which is a task that requires expert skills to execute successfully. If you want your business and your website to succeed, digital marketing experts suggest hiring the services of a local SEO expert.
Here are questions you should ask before hiring local SEO services:
1. How long is your experience in the field?
Practice indeed makes perfect; thus, the more experience local SEO services have, the more technical skills they also have. Experience is one of the most critical factors that you should take into consideration, as it would mean that they know the ins and outs of search engine optimization. The level of experience can equate to good results for your company.
2. Can I see previous results, feedback, and reviews from former and present clients?
Feedback from previous clients is always one of the best advertisements for a company. Ask to see all these feedback, results, and reviews, so that you can check if these are satisfactory enough for you to trust the company. Surely, you would want to get the most of your money, and doing this will also give you an idea on how you can set your expectations to a realistic level.
3. What are the SEO strategies that your company employs?
Before hiring a local SEO service, you should first ask about the various strategies that they use, so that you’ll know if their strategies are at par with what you are looking for in your company. Remember that SEO is not just limited to the use of keywords; it involves other aspects, too, such as:
- Pay per click
- Website design
- Website content
- Competitor analysis
Additionally, when you ask about the strategies that the SEO service uses, you’ll be able to gauge if they can provide a personalized approach and plan for your website. All these other factors should lead to one unified result, which is to increase traffic to your website.
4. What do you do to ensure that you’re abreast of the latest updates?
Technology is a fast-paced environment; for you to catch up with customer demands, you have to be up to date with the latest techniques and trends. The same should true with the SEO expert that you plan to hire. Ask if they have been undergoing training and knowledge improvement and if their staff is competent with the latest best practices. This is to ensure that they can help your website cater to the ever-changing needs of your customers and stay highly visible on the web.
5. Can you explain SEO to me in a manner that’s understandable?
It is to your advantage if you will have basic knowledge of SEO as well. Hence, it is beneficial to ask your local SEO expert to explain the practice to you in a clear and understandable manner. If you have a basic understanding of SEO, you can help the SEO expert in identifying your needs and you can contribute ideas, too, on how to improve your site’s performance. Asking questions and examining the way they answer will also help you determine if you can maintain a good relationship with them.
6. Will you provide me with comprehensive reports of the results?
One of the key deciding factors that you should have in mind when looking to hire the services of a local SEO expert is if they will provide you with comprehensive quarterly reports based on analytics. What’s even more important is that they will take the time to explain these reports to you. This report is essential because it will tell you the following:
- If your SEO efforts are translating to positive results
- If you’re earning a profit
- If there are areas that you need to improve on
- Any other negative aspect about your website that you need to tweak
7. Are you familiar with my line of business?
There are many SEO experts for you to choose from – you should hire the one who is very familiar with your line of business. For example, if your website sells children’s toys and clothing, the SEO expert should know this area. This is particularly essential in order for the SEO expert to give you personalized strategies for your website’s digital marketing.
These tips will help you reach the search rankings that you wish to achieve for your website. The questions will help you select the best SEO service for your company. With an SEO expert working with you, you can tap your intended market and direct them to your website to increase traffic. Your SEO expert will help translate your website’s success into profits.