Over the last decade, there has been a shift in paradigm from an analog to a digital realm. With more and more people relying on online information, the need for digital marketing has become inevitable for businesses worldwide. It has transformed into a window of opportunity for companies to reach out to a wider audience […]
They dominate the headlines within business news. They are on everyone’s radar. But what distinguishes a business leader from one that is worth following than another? The constant changes within business environment through new technologies and innovations all stand as impact to an organisation. However, it is the strategy and decision making that is critical […]
It’s the weekend, and you’re having a walk through the streets on a hot summer’s day. Suddenly you feel the need for ice-cream, but you don’t really know where to go. You spot a wendy’s logo a few hundred feet down the street and you feel saved. You’re like a kid all over again at […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
Today owing a business is not as easy as it was earlier i.e. around 20 years back, now we are living in a world which is fueled by technology, to survive and to successfully run your business (be it small or big) in this competitive world, every business owner needs to create and maintain a […]
The demand for a mobile app is one the rise in recent years and with the number of people depending on their smartphone for almost everything, creating a custom mobile app is surely going to benefit business owners. Almost all businesses these days are online and if you want your business to grow in the […]
We live a third of our lives in the office, there are no ifs or buts about it. You may like this information or you may not, but it is the truth. And because of this, it’s very important that we find a way to make that 33% not only tolerable, but enjoyable. That is […]
A small business firm requires a competent website marketing strategy! Today, the internet has significantly modified the way the majority of businesses are creating and promoting their brands. Also, customers today want to engage with brands online and then arrive at a purchasing decision. Based on a study by Business Insider, about 40% of the […]
Marketing is essential for a modern business to stand out from the competition, and with everyone shouting to be heard, effective marketing is one way to show what makes a business unique.Marketing techniques vary, and what works best is different for each business. However, there are some universal marketing rules that are good to follow […]
Start-ups often find it challenging to find the funds they need in the initial phases of the business. Most innovative business entrepreneurs of start-ups fail to identify the emerging trends of the market. This is why it is hard for them to get the funds they need for the business. Business experts say if you […]