It’s the weekend, and you’re having a walk through the streets on a hot summer’s day. Suddenly you feel the need for ice-cream, but you don’t really know where to go. You spot a wendy’s logo a few hundred feet down the street and you feel saved. You’re like a kid all over again at the thought of indulging yourself with a choc-top.
This is how powerful logo design is! It’s hard to miss the red and blue wendy’s logo and attracts the eye when seen a mile away. It gives you a sense of security, product value and the customer experience that you know and love.
Is it really that important to design a good company logo?
Designing a good logo for your business is crucial. In fact it is one of the core elements your company needs. Your logo will be used for your branding. It represents who you are and your values. It should stand out from other logos and be easily remembered. This is why as a business owner, you should never overlook your logo.
Here are a few tips on how to get started on your logo
Show your customers your creativity
It’s important that your logo reflects your creative vibe. Clients like creativity because it shows that you are willing to push things further in order to satisfy their needs. It shows that you are witty and that you are capable of coming up with creative and original ideas.
Your visual identity is what sets you apart
From shop branding to social network pages. Your logo is going to be displayed everywhere. Having a logo that symbolizes your company and your businesses core values is very important.
Analyse the market before starting
As soon as you start using your logo, there is no going back. By the time you are ready to show it off, it should be on point. One thing you don’t want is customers remembering you by your quirky looking logo that doesn’t fit your company. In order to avoid this, there are a number of rules that should be taken into consideration. Here’s a few of them:
Find inspiration from existing logos
Throwing yourself into your logo design without analysing the competition would be a big mistake. You don’t want to stand out like a sore thumb. Make sure you check out what fonts, color schemes and styles other companies are using.
Colors are everything
Colors convey feelings, thoughts and beliefs. If your colors are off, then there’s a high chance the your clients will be too. This is why it is crucial that you get it right. If you need guidance for color picking, have a ready through this article: Choosing the right colors for my logo.
The simpler the better
The simpler you keep your logo, the more people are easily going to be able to relate to it. If you design a logo that is too complex, you’re going to get people confused. A good logo Usually consists of only two or three elements: your company name, icon and baseline. Don’t add other lines, shapes or unwanted symbols, this will clutter your design for nothing.
You should by now be getting a good idea of how to go about designing your logo. Whichever style of logo you feel like using for your business, Keep these recommendations in mind and make sure you analyse the existing logos in your industry. Start designing a memorable logo and get your brand identity out there.