Every Business Needs a Website: 5 Compelling Reasons to Set One Up Today

Regardless of what type of business you are running your prospects of growing your sales and finding new customers are going to be seriously restricted if you do not have an online presence. An overwhelming number of transactions are completed daily online and your business needs a website to have that visibility required for customers […]

Best Practices for Facebook Marketing

Reigning as the largest social media network, Facebook is used widely across the internet. Netizens spend an average of 50 minutes a day on Facebook. It has massive marketing opportunities for businesses looking to boost their reach. At the time, when Facebook applied its latest algorithm, the chances of your published content reach your targeted […]

Measuring Facebook Analytics Will Improve Your Business Performance

Facebook is the number one social media platform where friends connect and share online. Facebook is considered as a home of brands for many businesses to market themselves through interaction with customers and self-promotion. It is a powerful marketing tool for businesses of any size and shape and a great venue to keep customers informed, […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]

8 tips to prepare a successful Inbound Marketing strategy

Regardless of whether you are an entrepreneur, a SME or a large company, to start an effective internet strategy without wasting your marketing budget, you must first have a clear understanding of what we can achieve starting with the construction of a strategy with measurable and real objectives. before taking action However, often, many of […]