If you have tried to perform Search Engine Optimization (SEO) on your own, you would agree that it is not only a time-consuming task but it also takes up an intensive amount of effort as well. Optimizing a website yourself requires the domain knowledge and some technical HTML fundamentals. If you are totally new in […]
The times have changed drastically from how everything was promoted or marketed using pamphlets and posters to the digitalization of marketing, the modern era has improved the customer interest searching and acknowledging ability. Now the machinery has developed so much of artificial intelligence that it has the ability to recommend things to the human user!! […]
Voice search is the buzz word these days in the search engine industry and among all SEO and digital marketers.This advanced technology lets us search by communicating verbally with the search engines. With numerous Internet-enabled devices in the market, voice-based searches are becoming increasingly popular day by day. Many of the recent studies forecasted that […]
The success or failure of a website is decided on the basis of various key factors. One of them is the number of searches it is getting. Why is the number of searches such an important aspect? An online brand would only generate money through its website if people are paying visits and the conversion […]
Local SEO accords SMEs the opportunity to compete favourably by giving you an edge over other rivals in the same line of business within a geographical setting. Maintaining an optimised position on search engine page will increase the rate at which your business will be found by online users. The best SEO company in Australia […]
What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]
Did you know that there is a “Rule of Seven” in the world of marketing which claims that a consumer needs to come across a brand at least times before they are ready to make a purchase? Brand visibility not only helps increase your conversion rate but also improves your brand overshadow other competitors and […]
Mobile marketing is a general term that refers to marketing through mobile apps, mobile websites, and mobile ads, or any marketing that takes place on hand-held devices. On the other hand, mobile app marketing is aimed explicitly at app promotion, and most significantly at the interaction with—and retention of—all the users who have installed your […]
There is a lot of emphasis placed on SEO in content, images and meta tags. However, what you name your URLs for those pages is equally crucial to your overall SEO. It is vital that you carefully consider how you structure and word your URLs so that your web pages are correctly indexed and boost […]
Amazon is an absolute powerhouse and a household name in almost every country worldwide, its diversified from online retail to include computing services, consumer electronics, digital content as well as many other supporting products and services but why is Amazon so luring to both consumers and retailers alike? This article will explore exactly that and […]