B2B software companies face increasing competition in today’s fast-paced business world. With so many businesses vying for attention, it’s critical to have a marketing strategy that distinguishes you from the competition. While many businesses attempt to handle marketing in-house, the unique challenges of B2B software require the specialized expertise found in a global B2B software […]
There are many content types that you can use to attract the attention of your target audience. Video content is one of the most well-known. Businesses have used video marketing for years to communicate their messages to their customers. Television advertisements are the most prominent example. They have been the most costly yet most effective […]
Marketing and sales teams often work in tandem to achieve a common goal — generating revenue for the company. The marketing team works to create awareness and interest in a product or service, while the sales team is responsible for closing deals and making sales. The marketing and sales teams are crucial in creating and […]
You cannot deny the influence of smartphones on our daily life. From getting directions on a map to finding the best cuisine, every individual is dependent on his/her handheld smart device. However, a smartphone is incomplete without applications. When we talk about mobile applications, Android apps dominate more than 85% market share globally. This phenomenon […]
BOWWE is an online website creator to boost the performance of micro and medium-sized enterprises. To do this, they have assembled a group of customer-focused personnel, including marketers, developers, and designers. Bowie’s skilled professionals are there to help you every step of the way while you construct your website using their intuitive and feature-rich WYSIWYG […]
It’s no secret that small businesses face a lot of challenges. But, it’s also no secret that you can overcome them using the right tools and strategies. The good news is that small businesses can easily solve the following five common challenges with the right tools and techniques. 1. Creating Brand Awareness Small business owners […]
How do you establish the efficacy of your content marketing campaigns? Is it the total number of views they receive? Or it’s the number of social shares they get? While the above metrics can help determine the efficiency of your content and topics, it doesn’t talk much about performance. It’s crucial to observe conversion rates […]
Since the inception of cloud computing in 1996, the term software as a service also coined up. The companies started proliferating the software platforms available over the internet and the SaaS industry exploded going from zero to 49 billion dollars by 2015. The growth chart further climbed 67 billion dollars in three years with the […]
Whether you just started your business or looking to transform it, there’s no doubt that technology is playing an increasingly important role in the success of your business ventures. We live in a digital era where organizations that don’t use technology struggle to keep up with competitors who do. Not to mention that tech helps […]
The Software as a Service (or SaaS) industry has grown astronomically in recent years, fueled by the rapid expansion of tablet computers and smartphones, fast and widespread Internet access, and the popularity of cloud computing. In 2018 alone, SaaS business sales worldwide grew by approximately 23% or $72 billion from its previous year, giving credence […]