Video Marketing: A Powerful Strategy to Boost SEO


There are many content types that you can use to attract the attention of your target audience. Video content is one of the most well-known.

Businesses have used video marketing for years to communicate their messages to their customers. Television advertisements are the most prominent example. They have been the most costly yet most effective type of marketing for a long time. This is why, in the past, video marketing was only available to large businesses.

Today, most types of businesses can create video content tailored to their target market’s needs and interests, thanks to the internet and digital technology. The rise of video production services and social media has made it easier to use videos in content marketing, primarily through sites like YouTube, Facebook, and Instagram.

While customers associate videos with social media marketing, businesses shouldn’t be restricted to these channels. Most video marketing SEO tips today recommend featuring the right type of video content and using the right tools to increase traffic on their website. 

Importance of Video Marketing for SEO

It is essential to have a video SEO strategy for your website. One importance of video marketing is helping increase your website’s traffic and ranking your webpages higher in search engines.

According to CISCO’s study, 82% of internet traffic will come from videos. Search engines will interpret this as an indicator that your website has quality content if people spend more time on your site reading and viewing your content.

Different Types of Video Content for Effective Marketing

It’s time to embrace all types of video content in your marketing strategy. One of the effective video marketing SEO tips is finding the best video content that will suit your business. These are some examples of compelling video content you might consider starting with:

1. Short Film Video

These kinds of video content require more creativity, but they also take more work. Short film videos will give your customers and viewers a complete movie experience of the characters and their story. A creative short film is a great way to get more attention for your brand. You can even have some type of premiere to introduce your short film and brand to the public.

2. Web Series Videos

Web series videos are a new type of video content involving scripted videos that revolve around your brand and often capitalize on an event. Videos such as these are used for different occasions, like Valentine’s Day or Mother’s Day. Your episodes should be brief but entertaining or touching so that your followers will continue to watch and wait for the next episode.

3. Brand Story

Your brand story is the foundation of every marketing strategy. As every brand has its own story, including its origins, journey to where it is today, and purpose for being established, these types of video content can help customers feel connected to your brand. With this, they are more likely to build a long-term relationship with your business.

4. Video Demonstration of Product/Service

Video demonstration will give customers a complete view of your product or service. This is also a great idea to show how your products/services work or how you perform a particular service to get customers to buy them.

5. Customer Testimonials

Customer testimonial videos are social proof that customers have received benefits from their purchase, making your products or services more appealing to your potential customers. By creating videos of satisfied customers, you can attract new customers and also increase brand loyalty.

Video Marketing Tools Available Online

A good marketing plan requires the right tools to achieve your goals. We have compiled a list of the most effective SEO video marketing tools to help you spice up your marketing efforts and get your year off to a great start.

1. Facebook Live

Facebook Live was launched in April 2016. It is an online tool that allows you to connect with your target market sincerely and directly. Facebook Live is the ideal platform to update your audience with the latest information about your business and answer any questions they may have in real-time.

2. Hubspot

Hubspot, a CRM and sales platform, offers many features for content marketing, SEO for video content creation, web analytics, and social media usage. This tool lets users publish videos based on their engagement history to create a customized experience for their audience. Hubspot is also a perfect tool for businesses looking for a comprehensive package that addresses their audience engagement, management, measurement, and hosting needs.

Key Takeaway

While there are many types of content that you can utilize to boost your marketing efforts, video content was found to increase website traffic and improve bounce rate. From short films, web series, brand stories, video demonstrations to customer testimonials, you can create any high-performing video contents to keep your business off the ground.

Through the use of online video marketing tools, such as Facebook and Hubspot, you can amplify your Denver SEO strategy and secure marketable returns for your business.

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