One must create a solid online presence to stay competitive in today’s times. Building customer relations via social media should be the priority and not just launching a website and profiles. Digital marketing is basically the process of building and maintaining customer relationships through online activities. It is a form of marketing products and services […]
The pandemic has affected all types of businesses, from oil companies to small coffee shops around the corner of your house. Right now, approaches to branding, PR, marketing, and buying habits are changing. They become more rational and conscious. In this article, we decided to figure out how the coronavirus pandemic is changing social media […]
Startups in the realms of big data, artificial intelligence, edge computing and voice recognition showed great promise last year, as did remote healthcare providers and education services. While these domains might be up and coming, the often fragmented nature of ambitious startups – creative, but time-starved—has stayed consistent over the years. However, founders and entrepreneurs […]
COVID-19 has already hit every sector of the economy from production to markets. The pandemic has reached almost all countries, forcing most of them to remain in lockdown. The economic impact will significantly depend on how the public reacts to the current situation. As the virus spread across the continents, the world is witnessing a […]
A brand is more than just its logo. People often tend to confuse the two and try to equate a brand with its logo. However, a logo is just a symbol that represents the brand. It is not the brand in total. The brand represents the goals, mission and objectives of a company and also […]
Did you know that there is a “Rule of Seven” in the world of marketing which claims that a consumer needs to come across a brand at least times before they are ready to make a purchase? Brand visibility not only helps increase your conversion rate but also improves your brand overshadow other competitors and […]
Mobile marketing is a general term that refers to marketing through mobile apps, mobile websites, and mobile ads, or any marketing that takes place on hand-held devices. On the other hand, mobile app marketing is aimed explicitly at app promotion, and most significantly at the interaction with—and retention of—all the users who have installed your […]
When you plan on upping the ante on your digital marketing game, search engine optimization or SEO can be one of the most efficient strategies out there. Not only do you get to focus on appealing to search engines, but good SEO practices, in general, can greatly improve your potential for being known across multiple […]