Commerce is not a new word or concept. Right from yesteryears, the concept has been made use of in business activities. Commerce refers to the buying and selling activities done to earn a profit. As the activities belong to trading, any business types whether small, medium or large will have to do these activities to […]
Artificial Intelligence (AI) is accepted widely across the globe for its efficiency. In the case of a business website, there is a chance of the site having a chat box. This is not an ordinary interface, but a bot (machine) drives it. Chatbots are usually the bot managed chat box, which gives out appropriate results […]
A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]
They dominate the headlines within business news. They are on everyone’s radar. But what distinguishes a business leader from one that is worth following than another? The constant changes within business environment through new technologies and innovations all stand as impact to an organisation. However, it is the strategy and decision making that is critical […]
The visual appeal and aesthetics of websites are essential for creating the most important first impression about sites and encourage visitors to explore it. To open the gates of the website to viewers, you have to create attractive sites but to move ahead and use it for launching online marketing campaigns you must incorporate SEO […]
Nowadays social media is home to both big and small enterprises. These businesses use social media to market and promote their brands in a variety of ways. Sadly, many organizations make blunders in their strategies that can cost them heavily. Below are seven common social media blunders that you might make. If you’re guilty ensure […]
There are a lot of small and mid-level law firms who struggle to do proper marketing for their establishments. The initiatives of marketing and promotion that they take are more or less sporadic. The central reason for this is that these law firms are more focused on running the law firm on a day to […]
Preventing fraud is one of the biggest concerns that modern businesses have to contend with today. Not only can fraud seriously affect a business’ revenue, it can also negatively affect the business’ reputation among its customers, especially if word of the fraudulent incident gets out. This can result in even more revenue loss. Thankfully, there […]
A good website is always a priority for any business to grow its ROI. Good website includes all the features and functionality a visitor is looking for. If a website consists all details about the business and its working procedure, chances of driving visitors are very high. Visitors always look for a website that is […]
When many of us think of advertising and marketing, we often think of television commercials. After all, these intermissions during our favorite shows are one of the main ways we’ve been getting our daily dose of marketing for decades. Now, though, this landscape is changing. After all, as technology changes, the way we watch TV […]