While SEO (Search Engine Optimization) may be an all-too-familiar term for most, there’s still that pressing need to keep learning about it. After all, it still stands as one of the most effective ways to increase your company’s web presence. With the competition of websites rising by the day, you must strive to make it […]
Sometimes the most obvious things hide in plain sight, and this is very applicable to favicons. Unlike large icons, this small icon serves a few purposes but mostly what it does is it helps people find the pages they are looking for quicker. This is a simple 16 x 16 pixel image that works as […]
There are many factors that impact SEO performance. Web hosting is a major one. Search engine optimization is one of the pillars of digital marketing. Along with numerous other digital marketing techniques the likes of email marketing, social media management, search engine marketing, and more, SEO creates the foundation for online brand visibility, reputation, and […]
As a business, there is no doubt that understanding who your actual and prospective customers are is essential when it comes to drawing up a marketing strategy. Your website is your key tool for engaging with your target audiences. So it makes sense that, when considering web design options, you need to first consider who […]
Over the past few years in Singapore, Malaysia, and Hong Kong, Wix has cemented its place as a leading website creating platform offering people a chance to create free personalized websites in a few clicks. People who wish to have more customization abilities to improve their website can do so through the platform’s paid packages. […]
A brand is more than just its logo. People often tend to confuse the two and try to equate a brand with its logo. However, a logo is just a symbol that represents the brand. It is not the brand in total. The brand represents the goals, mission and objectives of a company and also […]
Finding out that traffic to your website has dropped is disturbing. The consequences can be devastating in terms of lost revenue. We all rely on search engines for traffic, so it’s important to stay up to date with the latest algorithm changes and try to fix problems if we’re subjected to a Google penalty. Reasons […]
The most important part of content marketing is, of course, the content. However, this doesn’t mean that the content should be your sole focus. Considering how developing content for the web is quite different than developing content for any other media, you need to be aware of other aspects that may be affecting your content. […]
It’s the weekend, and you’re having a walk through the streets on a hot summer’s day. Suddenly you feel the need for ice-cream, but you don’t really know where to go. You spot a wendy’s logo a few hundred feet down the street and you feel saved. You’re like a kid all over again at […]
Having a web-based business is nothing unusual these days. Many companies want to make an online presence with the expectation of gaining more popularity. In fact, today, it is possible to manage and run a business online. You do not need to have any physical office at all. That can only be possible with a […]