How Important is Quality Assurance for the Internet of Things (IoT)?

The process of checking whether a service or product is satisfying customer requirements called Quality Assurance. On the other hand, the connection of home appliances, vehicles, medicinal equipment using microchips and embedded electronics to collect and exchange different kinds of data is referred to as the Internet of Things (IoT). It is a technology that […]

The Impact of Artificial Intelligence on Blockchain Technology?

In today’s world, artificial intelligence (AI) and blockchain are the most popular and disruptive technologies. Machines can simulate human intelligence and decision-making abilities using artificial intelligence. As a result, AI aims to automate repetitive tasks, boost decision-making, and improve customer satisfaction. A blockchain is a decentralized network of computers used to store and record data […]

Digital Marketing – Market to Who Matters

One must create a solid online presence to stay competitive in today’s times. Building customer relations via social media should be the priority and not just launching a website and profiles. Digital marketing is basically the process of building and maintaining customer relationships through online activities. It is a form of marketing products and services […]

Newest Digital Trends That Are Transforming Marketing In 2018

This article takes the deep look on few significant trends of the year that has transformed the marketing. These new trends closely help in showing up the new opportunities to innovate the marketing with new ideas and strategies. No marketing strategy is new, however big data and analytics, automation in marketing, content marketing or Email […]

Virtual Reality | The Next Thing In Digital Marketing

Virtual reality refers to a technologically generated three dimensional environment where the actual reality is emulated in a manner to make the customer perceive it as real.  This technology makes use of our perception and cognition systems to give us a more enhanced experience of the augmented reality which appears to be real. How does […]