1. How do I get to my ideal client? If your ideal client is not active on a particular platform or social media network, it does not make sense for you to be active there. Therefore, the goal is to discover where your ideal customers are located. In general, the most variety can be found […]
Did you know that there is a “Rule of Seven” in the world of marketing which claims that a consumer needs to come across a brand at least times before they are ready to make a purchase? Brand visibility not only helps increase your conversion rate but also improves your brand overshadow other competitors and […]
If you own a website through which you indulge in e commerce activities, you know quite clearly that you know to do quite well to run your business well. There are many ways in which for a small business/startup website which is optimized for SEO is the best bet. I am sure that all of […]
As more and more businesses conduct their transactions and upload valuable data online, data breaches have become more common. Almost in a matter of minutes, hackers can infiltrate your company’s network and access your confidential records. How can a data breach impact your business? 1. Your company’s reputation will be damaged. If cyber hackers steal […]
As a business owner, you always want the best for your company. From the products or services you sell to the website you’re launching, your goal is to gain popularity or acceptance from a wide range of customers. While you pour your heart into it, you might still not be able to get the kind […]
So, you’re a broke student. Been there, done that. To get out of this hole, you must reflect on your life decisions and map out an adequate plan to improve your situation. I am glad you consider balancing college with a potential job. It is indeed an excellent way to pay debts while increasing your […]
Are you utilizing the power of social media as a part of your hiring process? If you’re not, you’re in the minority. According to a 2017 study by Career Builder, 70% of all companies are now using social media as a hiring tool. The HR professionals who use only the job sites might see this […]
When you plan on upping the ante on your digital marketing game, search engine optimization or SEO can be one of the most efficient strategies out there. Not only do you get to focus on appealing to search engines, but good SEO practices, in general, can greatly improve your potential for being known across multiple […]
A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]
You may have signed up for Instagram because you know there are millions of people waiting for new and valuable content. You know you can use this platform to tell people how your products or services can help them. Since you can share both photos and videos, you can create a good fan following in […]