When there is something as powerful as social media out there, you should aim to make it your friend. The benefits of social media are numerous and generating leads is certainly one of them. Social media is also a budget-friendly lead generation tool. However, don’t be fooled by this tempting lead channel. If you think […]
With the rise of the Internet, businesses and companies looking to promote their products and services online started searching for the best new method to engage with their audiences. After trying several methods which didn’t seem to be so successful, they decided to give content marketing a chance. And today, content marketing is the world’s […]
Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes […]
An effective email marketing strategy is very important to accomplish your whole marketing objectives. It provides countless opportunities to the smart marketers seeking to expand their audiences or targeted customers. According to the current survey, nearly 93% of B2B marketers use email marketing to distribute their content. Email marketing is an effective way to assist […]
Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
Navigating the social media marketing (SMM) world isn’t as complicated as you might think. That is, if you know how, when, and what to say and do to generate the results you want out of your marketing campaigns. However, despite the straightforwardness of implementing a successful marketing campaign, no one is immune to committing social […]
Most companies want to dive into 2019 with a new approach that will make them more profitable – these companies naturally also include firms in the IT industry. It doesn’t matter how technologically advanced you may be, if you do not have a viable and strategic marketing plan then you will not reach your full […]
The art of resume writing lies in jotting down and putting together the points of interest and weave a cohesive story, its all about adding much relevance to the document. Whether you are a graduate or not, you are always an amateur in writing resumes. The main reason is that you are not a resume […]
1. How do I get to my ideal client? If your ideal client is not active on a particular platform or social media network, it does not make sense for you to be active there. Therefore, the goal is to discover where your ideal customers are located. In general, the most variety can be found […]
In 2017, ecommerce captured around $2.3 billion in sales and it’s likely to hit $4.5 billion by 2021, according to Statista. You want a tiny little part of that, don’t you? This is why you have set up an ecommerce site and waiting for it to take off. In spite of all your hard work, […]