An effective email marketing strategy is very important to accomplish your whole marketing objectives. It provides countless opportunities to the smart marketers seeking to expand their audiences or targeted customers. According to the current survey, nearly 93% of B2B marketers use email marketing to distribute their content. Email marketing is an effective way to assist you to grow your business rapidly. A well- planned email marketing strategy can assist you to drive conversion and increase your revenue. To use an effective email-marketing strategy, we are going to share some important guidelines and tips here. You should follow some important tips for an effective and successful email marketing strategy.
1. Define Your Objectives
Before planning your email marketing strategy, it is extremely important to define your objectives. Decide what you want to accomplish at the end side of your email marketing campaign. Some of the common email marketing objectives include-
- Improve brand visibility
- Increase sales
- Obtain new clients
- Create relationships with the existing clients
- Increase brand loyalty
- Increase website traffic
Summarizing the goals for your email marketing strategy is vital. It will assist you to concentrate on various phases of your campaign.
2. Create an Organic Email list
Making an organic email list is very important to the success of your email marketing strategy. There are many smart marketers, who purchase email lists. It is a short way to reach many people in a short period of time. It needs only less effort.
This is not a better idea to use email lists as your emails could finish in the spamming folder. To prepare a successful email marketing strategy, it is very important to send emails to your target customers. You can send emails to those visitors, who are very interested to buy your products or services.
3. Divide your email lists
When you have your email list, you need to divide it on various relevant parameters. The division can play a big role in creating your email marketing strategy more effective and organized.
Some key parameters of email marketing, while segmenting your email lists:-
- Lifecycle phases of the users
- Demographics- Location, Age, Gender, and Job Title
- User Engagement & Behavior
- Purchasing Frequency
By making the fragments in your email list, you can alter your email communication to suit the requirements of a particular sector. In its place of sending organic emails, distribution permits you to add a personal touch to your emails.
4. Clean Up Your Email List
The important value of any email marketing plan is the subscriber list. Therefore, it is extremely necessary that you need to check out your list at regular time intervals.
Take out all users from your list, who have not subscribed to your emails. Just by keeping inactive users in your email lists, you can observe a drop in your engagement levels. Email providers can eliminate inactive subscribers automatically. Therefore, you will not need to spend hours to update the list forever.
5. Make Convincing Subject Lines
When a subscriber gets your email, the important thing that they are possible to observe is your subject line. It may be a key factor while a user tries to open an email or not.
Email subject lines are very important for your email marketing strategy because they will have a direct impact on the open rate. Convincing subject lines can stimulate the interest of your readers and draw their attention.
There is no fixed way to write compelling email subject lines. It will be more beneficial for you to add your new offers and discounts in the subject lines. They can attract users to open the email and make a new purchase.
- Important Factors to Write Eye-Catching Subject Lines-
- Write your subject lines short and descriptive
- Ignore using spammy phrases such as free and earn a lot of money.
- They could move your emails to the spam folder.
6. Obtain the Tone & Timing Right
For convincing subject lines, you should write top-quality content so that it reverberates with your audience. Importantly, content is the key factor of all your email marketing strategy. When you write the content for your emails, you need to speak the truth about your brand. Another important thing is to focus on the timing of your emails. What time do you need to send emails to your subscribers? There is no exact answer to this question. The perfect time will depend on your goals and target audience. You need to examine times and check out the open rates to find out the perfect time to send your emails.
7. Make a proper schedule of emails-
Email marketing is the best way to make strong and long-term relationships with your clients. To make an effective email strategy, it is extremely important for you to concentrate on connecting with your valued clients. It is strongly suggested that you send emails on a collection of schedule, therefore you should contact them on a regular basis.
Even though, ignore sending numerous emails. If you irritate your subscribers, they may finish unsubscribing. It is very important to decide on an email schedule before you send the first email. On the base of campaign goals, you need to determine the timing and frequency of your emails. To remember to send any kind of emails, you need to automate your email marketing campaigns. Email automation creates it easy to report on with your clients. HubSpot, Emma, and MailChimp are the most effective tools that you can use them to make your email marketing campaign effective and efficient.
8. Optimize Your Emails for All Mobile Devices
Mobile has become a necessity of modern times. Most people use it for their personal and official purposes. The usage of mobile devices is nowadays growing rapidly. The usage of the mobile device has gone beyond expectations. Many of us read important emails on mobile devices anytime, so it can be easy and comfortable to check your emails whenever you want.
You should remember it, while designing your email marketing plan. You should design your emails keeping the demand for mobile devices. If you do not optimize your email design for mobile devices, your subscribers may finish observing jumbo images that suit on the mobile screen.
Here are some email optimization tips and tricks that will assist you to boost your email marketing strategy-
- Never insert large image files in the emails
- Resize images by the ratio of the viewer’s display
- Divide your text. Use precise and short sentences and paragraphs
- Use a responsive email template properly
- Use suitably sized CTA options
- Enlarge the size of your links ü Check previews all emails on mobile devices before sending
Neha Tiwari is an SEO expert with great interest in all the developments which are taking place in the field of digital marketing. She has worked with leading agencies which offer the best SEO services in USA in the past and writes on all emerging trends of SEO.