With the rise of the Internet, businesses and companies looking to promote their products and services online started searching for the best new method to engage with their audiences. After trying several methods which didn’t seem to be so successful, they decided to give content marketing a chance. And today, content marketing is the world’s best advertising tool for those who know how to use it right.
In this article, we are going to share more information about content marketing, how it works. We’ll also highlight how everyone can use it to grow their business, engage with the viewers, and profit as much as possible from it.
But before we give you the latest content marketing tips and tricks that will help you grow and expand your business, we are going to dive into the history of content marketing and see how it all came to be.
A Brief History of Content Marketing
Content marketing first appeared in the 19th century when the famous magazine The Furrow released a document meant for farmers on how to improve their business. The publication proved to be a huge success, and it wasn’t long before other businesses started to catch up on the idea.
The next appearance took place a few years later when the famous French tire company Michelin released a 400-page guide based around auto-maintenance and travel advice. This too proved to be a huge win for the company, with the guide reaching more than several million people. From then on, companies all over the world started experimenting with content marketing.
Content Marketing Today
A lot of things have changed since the 19th century, but content marketing has continued to become better and better. According to the latest statistics, content marketing is three times more efficient in terms of leads than outbound marketing on average. Additionally, more than 60% of marketers use content marketing strategies and claim they plan to invest even more, thanks to the high return on investment (ROI) they gain from it.
Now, without further ado, let’s a few things you should implement in order for your content marketing campaign to bring you the desired success.
How to Successfully Implement Content Marketing
The world of content marketing is filled with ruthless competition. In order to stay ahead of the pack, here are some things you need to know.
- Content Marketing Builds Trust
Content marketing is a powerful tool that builds trust with consumers. Statistics show that consumers are more likely to make a purchase of a product or a service after they’ve read a blog recommendation for it.
- Regular Content Distribution
The key to building and maintaining a loyal target audience is to distribute content on a regular basis. Set a specific time of the day or week when you publish your content and get your fanbase used to it. One tip to help you out – the more content, the better.
- Content Spreads Brand Awareness
If you want to grow and expand your brand, there is no better way of doing so than with content marketing. Studies reveal that more than 91% of readers choose popular-brand products over unbranded ones. And once you associate yourself with popular brands, your sales are sure to skyrocket.