There was a time when it was enough to have a blog to share your content with your target audience. However, with the advent of social media, the content scene has changed unrecognizably. It is now essential to have engaging video content on social media apart from other types of content. Videos are the most […]
Every individual has some social media platform. The new technology has made it easy for customers to buy products or services online. Though many people only go for the online option as it’s quite easy and accessible. But how can this factor affect the business? Most business has turned their stores online. Though you can […]
Working in social media marketing may seem easy breezy, but it takes a lot of passion and creativity to make it work. You also need a place to start, as jumping right into content without understanding important background information of a company can turn sour really quickly. Here are some tips for those starting out […]
Social media marketing. You either love it or you think it’s the biggest waste of time and money in marketing. It can be time-consuming, unrewarding, and never-ending. And at the end of the day, you’re not even sure if it’s making a big difference or not. But, it’s almost 2022 and we’re still using it […]
Social media marketing strategies are just like a toothbrush. Sure, they may seem to work just fine no matter how long you’ve had them for, but you’ll still need to change them now and then. In today’s world, there are billions of users across various social media platforms. Facebook alone has over 2.5 billion active […]
With community restrictions and quarantine in place due to the global COVID-19 outbreak, live streaming has become more popular in record numbers. It is a great avenue to create and promote content, whether it’s about food, shopping, gaming, entertainment, news, or even the most trivial Q&A. Aside from its income-generating benefit, live streaming offers a […]
If there is one buzzword in business today it is digital marketing. We are all consumers, even without realizing it. When done well you benefit by getting what you want, and you can even be entertained half the time doing it. But if you were to ask the average person what the different kinds of digital […]
Search engine optimization or SEO is a topic that never gets old and a vital aspect of every business. Several tactics can help you improve your SEO, from using backlinks, optimizing your site for mobile, keywords, etc. However, many website owners don’t know that social media is also key to SEO success. Social media and […]
Social media has come a long way. It’s everywhere. It’s inevitable. It’s powerful, and it’s here to stay. Everyone has witnessed brands shift to online in 2020, and it will continue to grow into a powerful marketing strategy every business should utilize this year. Considering that around 3.8 billion people–about half of the world’s population, […]
The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]