Social media has come a long way.
It’s everywhere. It’s inevitable. It’s powerful, and it’s here to stay.
Everyone has witnessed brands shift to online in 2020, and it will continue to grow into a powerful marketing strategy every business should utilize this year.
Considering that around 3.8 billion people–about half of the world’s population, are on social media everyday, it’s not surprising that marketers are including social media in their marketing strategies.
The Value of Social Media for Businesses
Since 2004, social media has been growing aggressively and it hasn’t even reached the peak of its popularity yet.
However, there’s no denying social media serves as a major source of news and information today.
On top of that, it provides a platform for its users to communicate beyond local and social boundaries through countless user-generated content like photos and videos.
Nowadays, social media doesn’t just allow consumers to discover hundreds of brands through its content, it also allows them to purchase directly on the site.
Channels like Facebook and Instagram have made it easy to shop without leaving the site, creating a convenient and seamless path to purchasing.
That said, brands are continuing to include social media in their marketing strategy–and for all the right reasons.
However, including social media into your strategies also means you’d need extra helping hands to create photos, ads, content, and landing pages. This is why a lot of retail stores seek help from a design agency.
Social media has paved the way for brands to access cost-effective and convenient marketing that allows them to interact with their consumers and build brand recognition.
Facebook Vs Instagram: Which Is Better for Social Media Marketing?
With billions of users, it’s clear that these social media platforms provide a lot of opportunities for brands to engage with consumers.
Even better, both sites have been doing the heavy lifting of bridging the gap between user bases such as the ability to have Instagram placements for Facebook ads as well as allowing users to share Instagram stories directly to Facebook.
But when it comes to social media marketing, Facebook remains the market leader.
As of September 2020, Facebook has grown to 2.74 billion of monthly active users, holding the position of the biggest social networking site based on global reach and total active users.
Facebook has expanded the possibilities of social media for businesses, redefining the way social media platforms operate.
However, it’s important to remember that you won’t always get more engagement on Facebook than Instagram and vice versa.
There are several factors that go into how users interact with your content.
Your audience, the types of content you create and how it may perform should be taken into consideration.
Social Media Is Arguably the Most Effective Marketing Strategy to Date
The impact of social media in businesses is widely known, however, a lot of brands still struggle with how to do so.
Whatever platform you’re thinking about making your main channel for marketing, make sure you’re updated with how their algorithm works so you can reach your target market.
Your social following won’t take off overnight. The key is to remain consistent and the long-term results will be worth it.
Luigi is a Content Specialist at KDCI Outsourcing, an eCommerce agency that provides full-service support for online businesses. Luigi has a collective experience of more than three years, giving him knowledge in SEO and marketing for B2C and B2B industries.