Ranking your website is not only about keywords and content. When a site is ranked in the search engines, a variety of other factors are considered. Everything outside the website that affects the SEO ranks of a page is called off-page SEO. It can be summarized as the effort to improve the site based on […]
How are you using content writing in your digital marketing strategy? What types of content do you use and is it reaching your audience? In the world of digital marketing, content writing is key. It is said that “content is king.” In this article, we will explore content writing and different types of content writing. […]
Home technology trends seem to come and go in a flash. Case in point: the clap-activated light switches and tea-maker alarm clocks from the 80s. Both offered exciting glimpses into the future when new, but today, they’re widely seen as outmoded and kitsch! If your home is starting to resemble a time-capsule, perhaps it’s time […]
eCommerce has revolutionized the business world. Today companies can easily buy and sell products/services over the internet. eCommerce advertising is about the online promotion of products and services that you are offering. It’s the process of designing and implementing proven strategies that encourage your customers to buy from you. Advertisement can be done using many […]
There’s good news about entrepreneurs. With the availability of low-interest loans and other means of support, the rate of small business failures is lower than ever. It’s right around the 20 percent mark. This means you should be okay. Still, the environment of 2020 made it tough for all businesses. While the Paycheck Protection Program […]
When you are getting ready to launch your startup, developing a successful marketing strategy is every bit as important as writing your business plan and finding trustworthy accounting solutions. But, what makes a marketing strategy successful? Your audience does! Your audience needs to feel like your business is the ideal solution to their problem. At […]
Copywriting is a budding space in what is now being called a gig economy, and it has a plethora of employment opportunities in the UK. Firstly, let’s get to comprehend this term as to what it means. Copywriting is the art of writing a copy (i.e. content) that is used for sales, marketing, and advertising […]
The advancements of technology over the past decade has changed how human beings think about information. While some individuals might have thought that school is necessary to learn trades or skills, the fact remains that the Internet has democratized knowledge. It doesn’t matter what subject you’re interested in; there are likely all sorts of content […]
It’s 2020, and digital marketing has absorbed an integral part of industries. A company’s success largely depends on how good the marketing plan is. Digital marketing is much more than creating catchy videos or taglines, social media postings, and others; it requires creating an effective plan that meets your organization’s long term goals. World of […]
Content rules on the internet but not all kinds are used and perceived by every person. The most popular type of content is primarily, video, then written, and the least accessed is audio. The audio had been the primary type of material in the past when radios were prevalent. But the sound isn’t completely dead; […]