How are you using content writing in your digital marketing strategy? What types of content do you use and is it reaching your audience? In the world of digital marketing, content writing is key. It is said that “content is king.” In this article, we will explore content writing and different types of content writing.
Content Writing
Simply put, content writing is creating content for the purposes of marketing online. There are many different types of content such as social media posts, blogging, emails, and videos, to name a few. Why is content writing important?
Helps build brand awareness
You want to showcase your brand and have it stand out above other businesses. The best way to do this is through your content writing. Whether it’s through your social media, website, email, or blog, the content should be well-written and target your customers.
Written content helps search engine optimization
Search engine optimization or SEO is the process of improving your website or content so that it will rank higher on Google.
Well-written content with the right keywords will help your business rank higher on Google. The higher you rank, the more likely you are to be seen on Google. Your content must be relevant, consistent, and valuable to your readers.
Helps establish your business
Consistent posting shows your audience that you care and are invested in your business. You’ll keep your business and products at the forefront of people’s minds. Good content keeps your audience coming back for more and sharing it with others.
Well-written content earns links from other websites
By keeping your content up to date and relevant, people will begin mentioning and linking your content when they’re discussing that product or service. This will help you rank higher on the search engine results page (SERP).
Engaging content will be shared
The best way to write engaging content is to use target keywords with high search volumes. Also, write attention-grabbing titles that make people want to keep reading. Offer tips like the “Top 10 Ways to (blank).” Keep your content interesting and worthwhile.
Good content will be remembered
Unique content will be remembered. What makes your favorite brand your favorite? Consider their marketing strategy. How does their content reach their audience? As your business grows and changes, you’ll have to adjust your content to reach your audience.
Different Types of Content Writing
Not everyone likes the same exact content. Some people prefer visuals like video or images. Others prefer to read content in blog posts or e-Books. Before buying anything everyone wants to read reviews and testimonials from other customers. What type of content do you prefer?
Blog posts
Well-written blog posts can add credibility to your brand and business. Writing relevant, consistent content provides your audience with free informational content. You can use a blog to build your audience’s trust by showing your expertise within your industry. A blog can also help drive traffic to your website.
Website copywriting
Website copywriting requires creativity to write and optimize your website content. This includes landing pages, sales pages, product descriptions, emails, sales letters, and infographics.
Social media posts
Writing social media posts requires some creativity. You must know your audience and on which social media platforms they are spending their time. Your social media posts should be unique and engaging. It’s important to interact with your audience. Be sure to address any questions your audience may have. Your content should be interesting and worth sharing, liking, or commenting on.
E-books
E-books are a great way to help build your email marketing subscribers. E-books can be free digital downloads or sold on places like Amazon. This will establish brand authority. E-books can offer in-depth information or background information. Your e-book should be filled with relevant content that matters to its readers.
Reviews and testimonials
Nowadays everyone wants to read reviews and testimonials of previous customers. Were they satisfied with your product? Did it meet their needs? You want to make sure that your reviews are five-star reviews. The better the reviews the higher you’ll rank on Google.
Videos
Video content is an easy way to reach your audience. However, your videos should be to the point and worth watching. Everyone loves a good how-to video or behind-the-scenes. Showing that there are real people behind your business and product will make you more relatable.
Infographics
Find some interesting statistics, facts, or information about your company or industry. You can quickly and easily create your own infographic using content creation tools such as Canva or PicMonkey. Those tools make it easy to share your infographic across your social media, website, and emails.
Memes
Everyone loves a good meme. They’re perfect for social media platforms like Twitter, Instagram, and Facebook. When creating memes, think about your target audience. What will they find interesting or amusing?
GIFs
GIFs are light-hearted and fun content. GIFs are built into many apps, but you can also create your own GIFs using content tools such as GIF Maker or And Then I Was Like. You may have video content that you could repurpose into GIFs.
Contests and Polls
Everyone loves winning something. Creating a contest on your social media is a great way to engage your audience. You’ll have to inform the winner so you can use contests to collect email addresses.
Polls are a great way to collect information and insights about your audience. Polls are quick and easy to read. They can be fun for your audience to participate in and learn more about you as well.
Podcasts
Podcasts can be enjoyed while running, cooking, or on road trips. They are also convenient. Listeners can quickly and easily absorb information while doing something else. To have a successful business, digital marketing is a must. Maybe you’re busy with other components of your business. Writing your own content can seem daunting. If that’s the case, there are many digital marketing agencies that specialize in content writing and can help you write the best content for your business.
Katie Meyers is an SEO Specialist at SEO Design Chicago. Before joining the SEO Design Chicago team, she interned for them, as well as interned as a Content Writer at HZD Creates. Katie is from Washington State and has an AA and a Social Media Marketing Certificate.
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