Ranking your website is not only about keywords and content. When a site is ranked in the search engines, a variety of other factors are considered. Everything outside the website that affects the SEO ranks of a page is called off-page SEO. It can be summarized as the effort to improve the site based on its credibility, authority, user experience and popularity. If you want your brand to reach the zenith of growth, it is necessary to go beyond what your competitors are doing. Let us dig deep into what an off-page SEO is and ways to reap its maximum benefits to meet the SEO goals.
Why is Off-page SEO important?
If you think your page can rank on search engines using content and keywords alone, you are gravely mistaken. Search engines consider umpteen factors before ranking a website on search engines. Off-page SEO is a long-term optimization technique lasting years and increases the website’s reputation among search engines. It elevates the rank of the page on the search engines, ensuring more visits and more business.
Off-page SEO techniques
Some main off-page SEO techniques used widely are Link Building, social media marketing, shareable content, influencer outreach, Guest Authors posting, social bookmarking sites, forum submission, blog directory & article submission, Question and Answers websites, video & image submission, press release…etc. A few of these techniques are explained in the following sections.
Backlink building can be called the backbone of off-page SEO. Backlinks are the links of your website used by other websites as trusted content to add value to them. Search engines consider back-links by trusted sites as a sign of excellent content quality. Hence, a website with high-value back-links will rank better on the search engines. Try linking your page with valuable back-links. Creating shareable content is a great way to build backlinks.
Reach out to the influencers in your industry, or even a celebrity from any field. They are widely popular among the masses. Brand endorsement by them can garner high traffic to your website. Tell influencers to check your blog and request them for link-backs from their blog/website.
Guest Author Posting:
There are hefty blogs open for guest postings from quality sources. A well-written piece of content is appreciated and inculcated by thriving websites. Posting such links to your site sends a signal of your authority to the search engines. Hence, guest posting brings the content of a fresh perspective and exposes your content/brand to a new audience and also provides backlinks to your website for SEO.
Social media engagement
Likes and shares are not yet proven off-page SEO factors. However, being on social media and posting stuff related to your business will surely build an image of your brand that will draw the audience to your site. Make your presence valuable. Post relevant content that will build brand fans and increase the shareability of the content to increase the site traffic.
Tools for off-page SEO and Link Building
There are several tools available that can take care of your off-page SEO goals. These tools can make your life easier by speeding the slow-lagging processes, checking broken links and enhancing the scale of SEO strategies. Some famous tools are Google Search, Ahrefs, Majestic, Moz’s link explorer, Linkclump, SEOquake, BuzzStream, SEMRush, Kerboo, Contents Bird, Talkwalker Alerts and more.
Off-page SEO checklist
A list of all the variables to be taken care of for an effective off-page optimization comprises an off-page SEO checklist. Apart from the above-described techniques, the list may include:
- Backlinks – Try to garner backlinks from an authoritative subject. Examine the linking site popularity, relativity to the subject, anchor text, trustworthiness and authority.
- Check Competitors’ backlink profiles to get perspective on your backlinks.
- Reviews & Recommendations – A positive review by an authorized site gives a strong signal of trust and establishes you as a trusted authority.
- Improve your internal linking
- Creating Off-site references – This includes Social media marketing, guest blogging and influencer marketing.
- Fix broken links and improve the link building of your site.
- Promote your content with paid ads.
Multiple other off-page SEO techniques like podcasts, Forums, PR, Events, Reviews, content marketing, content syndication and more, are used for boosting site ranks. One needs to understand that off-page SEO is much more than just link building. Off-page SEO tactics, when used strategically, can be a powerful tool in a digital strategy.
Junaid Raza is a Tech Blogger and Digital Marketer with several years of experience in the industry. Right Now he is working as SEO Specialist in Leads Brand Connect. He likes to help businesses stay informed and up to date with established and emerging digital technologies like SEO, SMO, ecommerce, crm and paid advertising.