What Every Entrepreneur Should Focus on Today


There’s good news about entrepreneurs. With the availability of low-interest loans and other means of support, the rate of small business failures is lower than ever. It’s right around the 20 percent mark.

This means you should be okay. Still, the environment of 2020 made it tough for all businesses. While the Paycheck Protection Program (PPP) and other packages helped, there’s still work to be done. To help you out, here’s a list of items that every entrepreneur should focus on today.

Mobile Apps

If your small business doesn’t have a mobile application, then it’s behind the curve. The average smartphone owner uses 30 apps a month, which averages to one a day. Yours needs to be one of them.

Some of the best mobile app building platforms are designed for entrepreneurs. They have user-friendly options to help you quickly build an application. Also, they help test it out before release. The result is an app that has maximum security and minimal risk of failure.


Producing regular videos is the same as creating a scheduled blog post. The benefit is you can expand on a 500-word article with an interview. Yes, podcasts can do this. However, customers want to see the speakers while they continue to remain at home.

The recording is simple. The standard-bearer of conference calls, Zoom, allows users to record both audio and video. What you need to do is edit the piece down so it’s clean. In other words, remove the pregnant pauses and conversation fails. Remember, you need a professional piece to let customers know how professional you are in every matter related to your company.

Creating New Products

The events of 2020 caused many businesses to re-invent themselves. In doing so, they created new products related to the world’s events. These haven’t been one-time fads. They’re items that have a long-lasting value.

Your focus needs to be here because the pain points of your customers have shifted. You may need to develop a new business plan and a customer-based avatar. Both of these should help determine the products or services you need to create.

Maintain Stellar Customer Service

While it feels hectic, don’t let the pressures of outside events harm your customer service. The fact people do more shopping at home or on their mobile devices shouldn’t stop you from listening to their every concern.

In fact, it’s time to ramp up your customer service. Reach out to both new and established clients and see if there’s anything you can do for them. The answers they provide might lead to that new product mentioned above. It can also result in a revamp of other items like your website.

Be Honest

Customers want honesty from their business owners. Particularly when things don’t look so good. So, be truthful. Not to the point you constantly report doom and gloom. Rather, tell them how recent events have affected you and your company.

Don’t make it a political rant or focus on the truth behind conspiracy theories. Those items will go viral in the worst way. Instead, let people know how you and the company have changed. Also, discuss the charities and volunteer groups you’ve worked with to help yourself and others.

Don’t Stop

This is not the time to throw in the towel on your business. Actually, it’s time to ramp things up. Though it has been tough, things are bound to turn around. One of the items mentioned above may trigger a groundswell of new customers.

Overall, take your entrepreneurship one day at a time. You can’t control the future, only the moment you’re in right now. That’s the one where you need to look at your business and see if any changes need to be made.

It’s also a good time to talk to other entrepreneurs about their experiences. Some of them might have the insight you couldn’t tap into. In the end, you might decide to pair up with one of these business owners so you can shore up each other’s companies.

What should every entrepreneur focus on today? Hope, and the rebirth of business in a digital world. When everything is said and done, you’ll have a new world of customers to work with.

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