A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]
They dominate the headlines within business news. They are on everyone’s radar. But what distinguishes a business leader from one that is worth following than another? The constant changes within business environment through new technologies and innovations all stand as impact to an organisation. However, it is the strategy and decision making that is critical […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
With the evolution of the Internet and digital media platforms, everyone and everything is going digital. Business organizations have started using digital strategies to market their products and services. Marketing that is done using digital channels is referred to as digital marketing. Digital marketing includes several online marketing strategies and one among them is SEO […]
The feature of disappearing video sharing was first introduced by Snapchat in 2011 and later adopted by Instagram in 2016 with some added features like filters, stickers and text overlay. And in 2017, Facebook too got into the game with its own unique filters and option of cross-platform sharing. The format of disappearing videos is […]
The goal of every blogger, site owner, and content creator is to rank as high up the food chain (aka search engine results) as possible. And the coveted top spot isn’t exclusively held by big fish players like CNN and Forbes, either. Every now and then, a regular old joe defies the odds and gets […]
Social media marketing… Are you a beginner in this field? In brief, we can say, this is the process of promoting or creating awareness about your services and products through different social media channels. Making sense now, right? Ultimately, here also the goal would be same, just to drive more traffic to your website by […]
You probably already know how to create compelling articles for your blog and know how to drive traffic to those pieces to get more views, like, and shares. But there’s another ‘new trend’ that’s hitting the market which can help you grow your business… literally overnight! I am talking about Blogger Outreach. What is Blogger […]
Digital marketing is an essential process for any enterprise or an individual business. In an ever growing online world, reaching out to the target audience and offering them the solutions they need makes online marketing strategies crucial. From global corporations to individual bloggers, all employ online marketing tactics to engage with their customers and drive […]
SEO stands for Search Engine Optimization; it is a technical, analytical, and creative process that aids you to generate the traffic on your webpage in search engines and increase your brand visibility. Search engine optimization nowadays is the best marketing tool that provides a surety about your website and it is structured in a way that can […]