Social media marketing… Are you a beginner in this field?
In brief, we can say, this is the process of promoting or creating awareness about your services and products through different social media channels. Making sense now, right?
Ultimately, here also the goal would be same, just to drive more traffic to your website by increasing the visibility of your services and products and getting more and more social media followers and communities. In this era, most popular and used social media networks are Instagram, Facebook, YouTube, Twitter, LinkedIn, Pinterest, G+, etc.
Let’s see why it is so important:
This is the trend:
To be in this competitive world, we need to be as per the trend. Millions of people are spending the very good amount in adapting good social media marketing services. So find them on social media and go with the trend.
This is the fastest way how we can spread the news all around the world. A post or a tweet or even a video go viral in a fraction of seconds.
A new influencer:
Social media has become the great sales channel and it’s true. More and more companies are started spending money and getting conversion through it.
Main marketing strategy:
In old-school techniques, people were not using their phones but these days, people are spending almost 60% of the time on social media a day so this is the best thing for any social media marketer.
Now, let’s have a look at some tips which a beginner should follow:
Deciding the social media platform:
As we are talking about the beginner, it is advisable to first focus on any one or two social media channel and focus on that really. Generally, people are making mistake while starting their work, they used to work on every channel and then quit with an empty hand. A suggestion is to go for the facebook in the starting for any kind of promotion or branding.
Optimizing social media channels:
This is must need. This definitely leads to increase your visitors and followers. You just need to follow some genuine rules such as, always use your real photo as a profile pic, provide your contact details, you can write a good description about yourself, share information, keep a habit to include a link to your website or so.
Connect your website with social media channels + Add social media buttons to the website:
Finally, its time to connect your website or blog with the social media accounts after optimizing your profile. You can easily find the plugins for the favicon as per the backend you are using. For example, for WordPress, you can have Yoast and All in one SEO for all kind of website plugins.
Keep it live:
Last but not the least. The most important. Always keep your channels updated. It is of no use if you are not updating anything on social channels. Keep on sharing news and posts regarding your achievements, services, and products with some interesting images, GIF and videos.
Go with the flow and you will be definitely successful!
Hardi Vora is a Content Strategist and Blogger associated with Brainvire, offering best-in-class Digital Marketing Services. A writer by day and a reader by night, she is having an experience in writing an SEO-friendly, creative and informative contents for distinct industries.