Digital marketing is an essential process for any enterprise or an individual business. In an ever growing online world, reaching out to the target audience and offering them the solutions they need makes online marketing strategies crucial. From global corporations to individual bloggers, all employ online marketing tactics to engage with their customers and drive sales.
If you are looking for some robust digital marketing techniques, then this post can be helpful for you. You can apply these strategies to your business and reap the benefit of the online marketplace with loyal customer base and brand image.
Here are three digital marketing techniques to increase your sales.
Use digital optimization strategy
Digitally optimizing your online presence can be a tremendous step for your business. Digital optimization is the process of using relevant keywords, targeting relevant audience and improving your search engine results. We have divided it into two simple parts. One is search engine optimization (SEO) and second is the social media optimization/marketing (SMO/SMM). Let us see what these two processes are and how to use them to your business advantage.
- Search engine optimization: It is merely the process of boosting a website’s online visibility in a search engine’s top results. This is often referred to as ‘organic’ or ‘earned’ results. With SEO, you don’t pay for advertising your website or blog, although many businesses will hire a local SEO company to handle optimizations. You merely add relevant keywords to your site according to popular keywords being used by the users. Listing your business on that search engine for better results is also the part of SEO. Let us see how you can optimize your business search results on Google.
- How to optimize a website/business for Google?
Firstly, research and analyze keywords to determine the Google page ranking. Pick top four search results for businesses/websites similar to you. Check out their titles, headlines, sub-titles and most used keywords. You can use free tools like Keywordspy.com for this purpose. This information will help you create the metadata for your website. This list should be called as ‘Competitor keywords.’Secondly, nominate keywords that your customers will use to find you online. For example, ask yourself ‘what to type into the search engine to find my website?’ Make a list of such words and phrases. This list will be called the ‘nominated keywords.’Thirdly, optimize your website pages and the content according to the competitor keywords list and nominated keywords list. Use the combination of the keywords from both the lists to improve your search ranking on Google.Fourthly, if you are running a physical business, remember to list your business with ‘Google My Business (GMB).’ Enter the right details about your services/products. Also, remember to add high-quality photos to engage customers. This step also improves your search engine rating as Google favors it.
Social media optimization/Social media marketing: It is another essential step to increase your brand awareness amongst online users. Social media optimization (SMO) increases traffic directly to your website by streamlining it with various social media platforms. Social media marketing (SMM) is the next step that follows. To boost SMO for your website, link it to platforms like Facebook, Twitter, LinkedIn, Instagram and other blogs or websites relevant to your domain. Encourage people to engage, share and spread the word about your brand. It will build your authority and trust online and increase the inflow of traffic.
Social media marketing will include creating engaging content for online users. Focus on building your followership on these platforms and making people aware of your services & products. This step will significantly boost targeted traffic to your website.
Focus on content marketing
Content marketing is another effective strategy followed by successful online authority sites and companies. It demands the creation of compelling and engaging content surrounding your industry/field/niche or area of expertise. Blogs are a great example of content marketing. They create awareness surrounding a topic by posts, articles, and podcasts. You can do the same for your online business or website.
You can create eBooks, articles, podcasts, and videos to engage customers. These forms of information tell a compelling story to them and call for action. Content marketing websites experience 7.8x more traffic than non-content marketing websites.
Start creating engaging content today to skyrocket your brand image and sales conversion rates.
Use the power of affiliate marketing
Affiliate marketing can be a powerful booster for sales. It is simply a marketing technique, where others market your product or service over the internet. In return for every sale made, you offer your affiliate partners with commission fee/sale. This marketing strategy comes in with a lot of features. Following are the benefits of affiliate marketing:
- Your affiliate partners create marketing content
- You only pay to them when a sale is made
- Your affiliate partners help in creating a positive brand image and trust online
- Affiliate marketing programs are easy to manage and reach a better target audience.
Creating an affiliate marketing program to promote your website or business is an excellent way to boost sales without a high increase in cost expenses. Just build a great product or offer an excellent service in your field, motivate your affiliate partners with generous commissions and track the increment in your sales.
Digital marketing has changed the ways businesses make money. It is all about offering a great solution to the right people with right engagement. There are numerous ways to do so. However, following the tested and tried paths is always better. Build a trustworthy brand and stick to the above mentioned online marketing techniques to turbocharge your sales.
Anthony Bergs is a project manager at Writers Per Hour. He always keeps an eye on the marketing sector to implement the best innovations into the strategies that he builds. He’s always open for new connections and partnerships.