How SMEs Can Utilize E-commerce to Become More Competitive?

Most small and medium enterprises (SMEs) are resorting to e-commerce as a way of modernizing their operations and expanding their market outreach while minimizing the operations costs. The internet, especially the use of social media, has helped SMEs to fight competition from multinational companies that have huge financial resources at their disposal to withstand stiff […]

Top Marketing Skills: What To Look For When Hiring Marketers For Your Brand

As a business owner, you should know what it takes to be successful in the global market. With very dynamic and oversaturated markets, you need to be able to adapt as quickly as possible. To do this, you might need the knowledge and skills of professional marketers to help you with your marketing initiatives. Here […]

5 Nasty Mistakes That Can Ruin Your IoT Project

Internet of things (IoT) applications will undoubtedly shape the future of communication, transportation, infrastructure, energy management, and every other imaginable “thing” that can be connected to the internet. Thus, application areas of the IoT are growing faster than a blink of an eye. According to a research firm, Progressive Markets, the global internet of things […]

Five useful website marketing tactics that small businesses can count on

A small business firm requires a competent website marketing strategy! Today, the internet has significantly modified the way the majority of businesses are creating and promoting their brands. Also, customers today want to engage with brands online and then arrive at a purchasing decision.  Based on a study by Business Insider, about 40% of the […]