Amazon is the world’s largest online retailer, with expanded avenues besides the e-commerce approach. Amazon holds a competitive spot in the consumer electronics market with the various Amazon Echos and Firesticks and connects customers to digital content through Prime Video, Amazon Audible, and Amazon Kindle, among its many other popular products and features. Many consider […]
Since the inception of cloud computing in 1996, the term software as a service also coined up. The companies started proliferating the software platforms available over the internet and the SaaS industry exploded going from zero to 49 billion dollars by 2015. The growth chart further climbed 67 billion dollars in three years with the […]
As the competition heats up in the business landscape, more and more companies are realizing they need a personalized approach toward acquiring and retaining customers. This requires data, but building the human connection is about more than just numbers. Humans are necessary to glean important insights or patterns that are crucial to a personalized approach. […]
Since the number of internet users is increasing day by day, online businesses and digital platforms are expanding rapidly. They are employing different online advertising methods to capture the target customer base and promote their businesses online. PPC is one of them that solely works on the principle of creating relevancy. Online visitors are looking […]
Hubspot is meant for inbound marketing and sales purposes. The software’s sole purpose is to attract the visitors, lead transformation and finally closing the deals. Long gone those days of marketing of contacting or making purchases. The ease with which it provides the tracking and selling of goods has no match. The Survicate is developed […]
As a business owner or digital marketer, it’s essential to have a well-rounded social media presence. But with so many different platforms and strategies to choose from, managing your social media can be daunting. To help you make the most of your social media in 2022, we’ve compiled a list of the top 6 social […]
B2B consulting services are in great demand, thanks to technology. Most businesses have realized the essence of consultation, leveraging the experience and expertise of veteran business owners. While the benefits of hiring B2B consultants are immense, clients should still learn the pros and cons before doing so. This article provides crucial details about the merits […]
Few marketing methods get as much attention as search engine optimization (SEO). This highly effective method can generate tons of online traffic with comparatively low marketing spend, which is why it’s so appealing to newer or smaller businesses that don’t have enterprise marketing budgets. In an increasingly competitive environment, SEO is a vital tool to […]
Advertising on LinkedIn is a relatively new venture, but it’s quickly becoming one of the most popular platforms for B2B marketers. In 2017, LinkedIn changed their algorithm and made it so that company pages are no longer able to post updates that appear in their followers’ feeds. If a follower hasn’t engaged with your page […]
Instagram marketing! It is a great way to promote your business and brands. Instagram has now become a lot more than just a social media platform where people share beautiful pictures. It is now one of the major marketing tools for promoting businesses. That is why more and more businesses are opting for Instagram marketing. […]