It is a great way to promote your business and brands. Instagram has now become a lot more than just a social media platform where people share beautiful pictures. It is now one of the major marketing tools for promoting businesses.
That is why more and more businesses are opting for Instagram marketing.
This thing is a little new; that is why a huge number of people do not have a proper understanding of how to use it and end up making mistakes.
Major Instagram Marketing Mistakes Your Should Avoid
When you are planning to get the best benefits from Instagram, you simply can not make a single mistake, as smaller mistakes can hamper your business in a wider way.
So, here, we have curated a number of mistakes, which almost every one of us are making or have had made at some point in our lives while doing Instagram marketing.
Mistake 1: Posting Poor Quality Images
When you are thinking about how to get more views on IG, you can not think of posting a single photo with poor quality. Never forget that Instagram is all about photos. So, when you are going to post anything, it has to be beautiful, or at least interesting.
In case you do not have a high-quality camera and photography skills, you can try clicking pictures on natural lights and with a natural background.
Mistake 2: Posting Too Little Or Too Much
Figuring out the number of posts you should make is indeed a delicate task to perform for any social media platform, including Instagram. It can be really hectic as too few posts can make your presence outlook.
On the other hand, you also can not post too much as this way you might lose some followers, because they might feel you are always on their face and desperately want attention.
Mistake 3: Using Too Many Hashtags
For Instagram users, hashtags are an effective way to find your content. They are also an effective way to make your content stand out from spam. Instagram allows you to use 30 hashtags for each post.
However, you might encounter that most of the branded accounts do not use more than 9 hashtags per post. Experts also say that it is fine to use a maximum of 11 hashtags.
Mistake 4: Having No Strategic Plan
Whether it is operating a business or marketing a business, you must have a proper plan. You just can not do this and that and expect promising results. You need to select the route for reaching the destination.
Plus, to reach there faster, you also need to decide the shortest route and plan it properly. Only a strategically developed plan can help you reach your goals.
Mistake 5: Ignoring Analytics
Another major mistake Instagram marketers make is ignoring the data of Instagram analytics, but the social media marketing game is actually being played on the basis of correct data.
You must know the analytics and the data about the engagement rate of your Instagram marketing strategy. Otherwise, you will not be able to make the needed changes to your strategy.
Mistake 6: Inconsistent Branding
Your Instagram profile is just one part of an entire brand ecosystem. You Might Have a website along with other social media handles and also might have a physical store. All these elements must have a consistent thread for tying them together.
Your Instagram profile must have your logo. All the elements must share a similar visual style along with an editorial tone. This is the basis of any brand.
Mistake 7: Not Using Instagram Stories
Social media marketers already have a lot of things on their plate, and Instagram has a number of things lined up for soon release. But, if still, you are not taking advantage of Instagram stories, you are actually missing out a lot.
You might not know, but you are actually losing the opportunity to reach around 500 million users who use Instagram on a daily basis.
Avoid These Mistakes
Apart from the mistakes we have mentioned above, you also need to ensure that you are posting content pieces, which are engaging your audiences. Interact with them when they are leaving a comment on your post.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
For any types of queries, contact us on info[at]namasteui.com.