Nowadays, visuals are an excellent way to catch the audience’s attention. According to HubSpot, 70% of companies that invest in content marketing includes visual marketing in terms of strategy. Indeed, you’re part of the 70% if you managed to find this article.
If you’re wondering which visuals to produce to help create a memorable customer experience, then you’re in the right place. Now, let’s discuss the excellent visuals to publish for each stage of the marketing funnel.
Marketing Funnel
Before we proceed on the detailed discussion for each marketing funnel stage, first, we need a slight recap about the marketing funnel. It’s a breakdown of a customer’s journey that is divided into stages.
- TOFU- top of the funnel
- MOFU- middle of the funnel
- BOFU- bottom of the funnel
The term ‘funnel’ is used because it’s the perfect presentation of the whole process that a customer goes through. First, it starts wide until it sifts through a narrower tube, which symbolizes the conversion of successful leads.
What does ‘ideal visuals’ mean?
We all know that funnels are vital for a business’ success. If you want to enjoy a consistent flow of generating leads, it’s best to invest in graphic design. First, a company must ensure they have on-point branding. This means have the following assets ready:
- Logo
- Color scheme
- Signature typeface or typography
- Custom icons
- Custom illustrations
- Branded banners
- A tagline
The next thing is to know what types of visuals do we need to consider. Some brands still use stock photos for their websites. Yes, this is a cheaper alternative to fill in the blank spaces. However, customized branded outputs are one of the best ways to make your business stand out. Here are the following visuals that the article will mention:
- Videos
- Infographics
- Custom images
- Website design
- Landing page design
- Custom buttons
- Custom discount or vouchers design
- Custom prompt messages
- Customized images for emails
Ideal Visuals to Publish on Each Marketing Funnel Stage
Here’s a more specific breakdown for each stage:
TOFU
1st Stage: Awareness
At the very top of the funnel, the first stage is creating awareness for your brand. In this stage, you have to show the target audiences that your brand has the solution they need. This is where you take the chance to grab their attention. Keep in mind that an excellent first impression is necessary.
The Ideal Visual:
- Publish on-point infographics about your business.
- Create a simple motion graphics video to introduce your product or service.
- Publish custom branded images on social media with compelling copywriting.
MOFU
2nd Stage: Interest
Now that you’ve grabbed the consumer’s interest, this is a time where they will explore your website or your social media. It’s the part where your content should wow and educate them, but at the same time doesn’t give the hard sell.
The excellent visuals:
- Design a landing page with a compelling CTA button.
- Create visuals that show customer feedback on the first page of your website. Make sure to highlight the products they mention. Ask your web designer to create a function where products appear as they hover the customer testimonial.
- Prepare creative quizzes and assessments to encourage engagement with potential leads.
3rd Stage: Consideration
This is the stage where a qualified lead decides to compare you with other niche-focus competitors. It’s a sensitive stage before they decide whether what you offer is the right fit for them or not.
The ideal visuals:
- Make sure to build a user-centric website with stellar graphic design. This will make you stand out among the competition during the comparison stage.
- Design a free-trial prompt for site visitors.
- Create an interactive product or service page. Make sure to include a 360 view of the product or a picture of all sides.
- Make sure to publish infographics that highlight a detailed specification for your product.
- Create visual reports that highlight the benefits of using your brand.
- Make sure to publish case studies that are easy to digest. It’s best to include infographics or any way that easily conveys your brand message to the prospect.
4th Stage: Decision
It’s the stage where you’ve entirely hooked your lead. However, this is not the time to relax. There will be a sudden turn that affects your client’s decision—the checkout page.
The ideal visuals:
- Design a shopping cart with a stunning web design and smooth interface that will ease transactions.
- Create a checkout web environment that promotes trust signals. E.g., secure payment, color scheme.
- Give out a discount or voucher coupon designed with eye-catching visuals.
BOFU
5th Stage: Purchase
This is the stage where you successfully turned a lead into a customer. However, this is never the end. We always aim for a repeating cycle with each customer.
The ideal visuals:
- Design a visually engaging thank you page.
- Make sure to send an email confirmation armored with custom illustrations.
6th Stage: Repeat
Just because you had a successful conversion doesn’t mean the work is done. It’s the time where we want to convert this customer into a loyal buyer.
The ideal visuals:
- Create a custom-designed subscription prompt that says don’t miss out on promos, etc.
- Create an automated mail with custom branded images that asks them to leave a review.
- Give out custom-designed special offer illustrations for repeat purchases and referrals.
Conclusion
In the end, each stage of the marketing funnel needs custom graphics that reflect your brand identity. It’s best to consider hiring a graphic designer specializing in marketing illustrations, videos, and web design. Usually, the most popular options include hiring through an online marketplace or subscribing to on-demand graphic design service.
It would also be best if you considered hiring a copywriter to help give a compelling voice to your brand. There are also companies, freelancers, and on-demand content writing services to choose from.
Whatever services you choose, be sure to conduct proper research to ensure that they are the best-suited option for your branding. Usually searching for a freelancer is a tedious job. It’s best if you consider starting your research for different on-demand services offered online. Did you like this content? Read here to learn more.
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