Paid Social Media – Which Platform Should You Use?

In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging […]

The power of social networks: 10 Best Social Media Strategies for Promoting Your Fashion Brand

Snapchat, Instagram, Twitter, Facebook, TikTok… The list of social media platforms is endless.  And the world has fallen prey to them all. As of January 2020, there are 3.80 billion social media users worldwide. That’s a more than 9% increase since last year- amounting to 321 million new users. Moreover, on average, a person spends […]

Importance of Social Commerce for Business

Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]

Make Your Customers Engaged Through Your Social Media Presence

Nowadays, every company has a social media presence or they’re in the process of establishing it. Social media has become essential for businesses, mainly because it’s one of the best channels for creating business visibility and awareness, as well as building a relationship with the target audience. However, engaging the audience effectively on social media […]

Social Listening: How to Leverage it for Your Business

Always listen first before you speak – It is something we have been taught while growing up. As individuals are trained to understand the importance of active listening and thoughtful communication, brands do not always have the strategies or tools to do so at scale. When you are running any business, it is necessary to […]

Importance of Social Media and Instagram for Businesses

In today’s era of digital marketing, social media is a developing niche both in terms of popularity and its wide application. With more and more people trying to connect with each other and joining new social media channels every day, the social media platforms are becoming an effective tool for brand marketing. One such social […]