Why Digital Marketing Is A Great Career Option in 2020?

Digital Marketing Career

Do you want to be a digital marketer? If you are not sure then you may have some confusion or lack of clarity? If you don’t have enough reasons why you want to be a digital marketer then you can never be sure to pursue this career. So, this article will help you understand why digital marketing is a great career option in 2020.

First of all, let us understand what digital marketers do before understanding why it is a great career.

Role of a Digital Marketer

With digitalization, a new way of marketing has evolved. Over the years, almost all businesses shifted to online marketing for reaching their customers. So, it gave birth to a new career option who could deal with all the requirements of online marketing. A digital marketer has many roles in an organization who brings profit to the business. As a digital marketer, you have to handle the following responsibilities.

  1. Create Content Strategy: Being a digital marketer you need to create content strategies and ensure that all the online marketing requirements are fulfilled starting from content creation to performance analysis. 
  2. Take Care of SEO and SEM: Driving traffic to the site and increasing the visibility of a company website is also the responsibility of a digital marketer. This is possible if the search engine optimization (SEO) and search engine marketing (SEM) needs are fulfilled.
  3. Lead Generation: As a digital marketer you need to create a sales funnel so as to convert an audience to a lead and then a customer. You need to provide a proper lead generation strategy for different types of businesses.
  4. Build Network: One of the key roles of a digital marketer is to create a network through effective communication in various social media marketing services.

Apart from this, there are several other responsibilities needed to be a successful digital marketer. To be honest, it is not an easy task but the reward is unbelievable if you can do it properly. Now let us know why it is a great career option in 2020.

High Demand for Digital Marketers

According to Google Trends digital marketing is one of the most demanding career options in 2020. As most of the businesses are going online there is a huge demand for digital marketing professionals. Moreover, due to the coronavirus outbreak, every business is now searching for providing their services online. They will need help for digital marketers to learn and implement a digital marketing strategy for their business. According to reports, there is a large gap between the demand and supply of digital marketers.

Growth is High

The growth of digital marketers will be high. As you know when businesses go online they grow their profits and reach. And digital marketers are the individuals who are responsible for the growth. So the growth in this field is high.

You Can Work Remotely

Another great thing about digital marketing is that you can work from anywhere. You just need a laptop and internet connection; it gives you the freedom of working from the comfort of your home. Isn’t it great to work from wherever you want?

You Can Build Your Own Business

As a digital marketer, you can create your own agency and provide service online. You can also create online courses on digital marketing and sell it online. However, you will need a lot of experience and skills to create your own agency. You need to build a network and serve the people with authenticity.


Now I hope you have found enough reasons why digital marketing is a great career option. If you want to pursue this as a career option then take action today. If you don’t want to be a digital marketer then you can choose to become a data scientist, or a bitcoin trader, or a digital consultant. These are also great career options in 2020. If you have any questions then ask below and don’t forget to share your opinion on this.

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