Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
The rising affluence of social media platforms such as Instagram and Facebook have culminated in the emergence of a multitude of fashion companies around the world. For the first time, the advent of this technology has allowed for business owners, without the resources and funds to open a physical store and hire employees, access to […]
Imagine hearing a robotic voice in an emergency when you need human touch and empathy. Sounds frustrating, right? Suppose you are experiencing a severe allergic reaction and call for help. Instead of being greeted by a sympathetic voice offering assistance, you only hear a robotic voice providing automated instructions. It’s obvious that you might feel […]
Imagine walking into a store where everything is made just for you. That is the current state of AI-powered hyper-personalization potential in digital marketing. You are now the VIP, with every digital interaction tailored to your individual tastes and habits, rather than just a face in the crowd. This is clearly a change in the […]
In today’s competitive environment content writing is probably the most cost-effective method to generating brand awareness for you. According to statista.com, Content marketing alone is going to generate revenues of $300 billion this year. Now that we know about its potential one question that bothers us is whether content marketing or influencer marketing are the […]
Whether its occurrence is within the organization, i.e., between employees or with customers and stakeholders, business communication can be that one factor that literally makes or breaks the outcome of the conversation. Surely, all employees in a business communicate with each other, but what really matters is its efficiency and effectiveness. Therefore, leaders and their […]
When you’re flipping through channels or scrolling through social media, what makes you stop and pay attention to a commercial? It’s the art of creating a commercial that grabs your attention and keeps it. This art is a blend of creativity, psychology, and strategic marketing techniques. You may think a genius Verizon commercial, for example, […]
When talking about carving out a place in a competitive business landscape these days, it’s impossible not to go into detail about big data and its impact on the way modern marketers operate. The transformational effect big data has on sales and marketing is enormous, so much so that it’s now considered an invaluable tool […]
As the virtual world of commerce continues to evolve at a rapid pace, it has become essential for businesses to augment their presence online in order to secure continued success and prosperity. Your website will be the first encounter with your brand for many potential customers, so ensure that your initial impression is nothing short […]
In today’s fast-paced and competitive e-commerce landscape, finding reliable and efficient ways to manage inventory and fulfill orders is crucial. This is where clothing dropshipping suppliers can play a significant role in supporting your business growth. Dropshipping has become a popular business model for many e-commerce entrepreneurs, offering a range of benefits and opportunities. In […]