How Customer Data Platforms Ensure Your Marketing Campaigns Convert into Holiday Cheer?

The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]

6 Steps to Creating a Powerful Digital Marketing Plan

It’s 2020, and digital marketing has absorbed an integral part of industries. A company’s success largely depends on how good the marketing plan is. Digital marketing is much more than creating catchy videos or taglines, social media postings, and others; it requires creating an effective plan that meets your organization’s long term goals. World of […]

Why it is beneficial to study Masters in International Marketing in 2020?

Master’s in international marketing degree is ideal for students in 2020 who want to develop a global mindset and explore diverse professional management practices. International marketing focuses on improving the performance of businesses by competing in a dynamically changing global market. This degree is designed to expose students to ideas that will help them to […]

The Best Platforms for Mobile Ads Today

With the expanding era in technology, people mostly spend their time facing their gadgets for work, communication, and entertainment; through their phones and laptops, they can order their favorite foods, shop, see their friends, and work with the important transaction. Consequently, this practice has opened new opportunities for companies and institutions to market their products […]

A Smart, Marketing Look At What TIKTOK *Really* Does In Our World

Social media is a platform that usually amaze you. Just while you expect one platform has controlled to monopolize the gap, any other emerges nearly out of nowhere, and the panorama shifts. While giants like Facebook, Instagram, and Twitter continue to be relevant in an ever-evolving digital age—a new contender has entered the arena to […]

How Artificial Intelligence is Changing Mobile App Development?

Before diving into AI and Mobile App Development, let’s take a look at this timeline. The concept of Artificial Intelligence or Robotics or Machines that can think like human and make decisions like humans goes back to Antiquity and Greek Myths. Who doesn’t know about Mary Shelley’s Frankenstein as well as Karel Čapek’s play R.U.R. […]