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Feature Story SEO

Off-Page SEO: Ultimate Guide for Beginners in 2022

Ranking your website is not only about keywords and content. When a site is ranked in the search engines, a variety of other factors are considered. Everything outside the website that affects the SEO ranks of a page is called off-page SEO. It can be summarized as the effort to improve the site based on […]

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Feature Story Social Media & Marketing

How To Get More Followers On Instagram

Instagram is one of the widely used social media platforms. Since its launch in October 2010, Instagram has proven to be one of the best social media apps for personal, brand, and business promotion. As of July 2022, Instagram boasts approximately 1.4 billion followers scattered across the globe. Did you read that figure rightly? Well, […]

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Feature Story Social Media & Marketing

7 Mistakes Instagram Marketers Must Avoid

Focusing on improving your brand on Instagram is vital. But you may end up making mistakes or blunders unwillingly. This will cause you to miss the mark with your content. Plus, when Instagram mistakes happen, they happen in public. Therefore, you need to know how to avoid most of these mistakes. No one is immune […]

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Feature Story Social Media & Marketing

10 Tips To Grow Real Instagram Followers For Your Business

Instagram is arguably the most visually appealing social media platform that has evolved into one of the most popular online marketplaces. As an online business, growing your followers should be seamless. Here are the top 10 tips to get you started with the right mindset. #1. Schedule posts in advance: Posting at the right time […]

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Feature Story Technology

Data, Analytics, Algorithms But What About Humans? Why Your Marketing Needs to Go Beyond Numbers and Be About Connection

As the competition heats up in the business landscape, more and more companies are realizing they need a personalized approach toward acquiring and retaining customers. This requires data, but building the human connection is about more than just numbers. Humans are necessary to glean important insights or patterns that are crucial to a personalized approach. […]

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Business Feature Story

The Effective Business Strategy in the Digital Transformation Era

Being in the digital era, the survival and growth of a business will be heavily reliant on its ability to agile, data-backed resolutions, and customer-centricity. The situation is even more applicable to areas, for instance, forex brokerage, where conversely to the situation, along with anticipating fluctuations in the market, utilizing data analytics to take apt […]

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Feature Story Social Media & Marketing

How to Establish an Effective Instagram Marketing Strategy?

With over 1 billion monthly active users, Instagram is an absolute goldmine for businesses of all sizes. From community management to social selling and loads more, there’s a reason why Instagram is the biggest social media network on the planet amongst consumers and business. Because of this, you can’t afford to use Instagram and just […]

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Business

9 Lead Generation Benefits That Drive Business Success

How do you establish the efficacy of your content marketing campaigns? Is it the total number of views they receive? Or it’s the number of social shares they get? While the above metrics can help determine the efficiency of your content and topics, it doesn’t talk much about performance. It’s crucial to observe conversion rates […]

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Feature Story Social Media & Marketing

Major Instagram Marketing Mistakes Your Should Avoid

Instagram marketing! It is a great way to promote your business and brands. Instagram has now become a lot more than just a social media platform where people share beautiful pictures. It is now one of the major marketing tools for promoting businesses.  That is why more and more businesses are opting for Instagram marketing.  […]

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Technology

Importance of IoT in Human Resource Management System

When we discuss human resources, we mostly deal with the human element of the HR domain. It is mostly concerned with employee wellbeing and welfare as well as improving company efficiency. We often overlook the fact that the HR department itself is composed of human beings who require multiple tools to perform their daily duties […]