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Social Media & Marketing

5 Lies About Social Media Marketing

For some reasons, when it comes to telling others about the reality of situations, there is a tendency that the image painted would differ from the true state of affairs. In other words, things might not be presented just as they are. This leaves people having wrong perceptions about the nature of things. If we […]

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Social Media & Marketing

Great Ways Of Crafting a Social Media Campaign

Are you ready to start your own social media campaign? Here are the steps you should include to guarantee a strong campaign that will win you plenty of converts – and improve your sales in measurable ways. Lay Out Conversion Goals and Budgets Create goals that match exactly what your company wants to get out […]

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Social Media & Marketing

10 actual experimental digital marketing topics for small businesses

It’s been always challenging to prepare marketing strategies for small business. The reason is simple; the risk factor always remains at the peak. Digital marketing is considered safer up to some extents in this regard. However, though one may make the marketing happen at low budget digitally, the competition is indeed tough here in comparison. […]

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Business Feature Story

Things You Should Know Before Starting Your First Brand Identity Project

Is it accurate to say that you are in all-out startup mode? Perhaps a little overpowered by all that you have to do to before your brand welcomes the world? Is “business branding” one thing on your agenda that you aren’t sure how to handle? Distinctive brand identity captivates, resonates, and defines, forging lasting connections […]

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Feature Story Social Media & Marketing

3 examples of digital marketing that can help boost your brand

Digital marketing is any marketing that requires the use of the internet or electronic devices. Ease of access to the internet coupled with ever-evolving technology means that there are more digital marketing options now than ever before – many of which could help catapult your business to another level. Here are 3 examples of digital […]

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Business Feature Story

3 Brand Marketing Trends in 2024 That You Can Use for Your Business

Are you struggling to keep your business afloat? Racking your brains about how to market your products or services? Thinking of ways on how to best put your brand in the best light? Then worry not as there are new brand marketing trends that can infuse new life into your flagging brand or business. What’s […]

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Business Feature Story

Small Business with BIG Business Problems

Fresh off the heels of National Small Business Week earlier this May, now is the perfect time to take a look at some of the big business problems facing many small businesses. While there are a plethora of issues specific to small businesses that make running one a unique challenge, there are plenty more challenges […]

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Careers Feature Story

Recruitment and Talent Acquisition Trends in 2022

Talent acquisition teams play critical roles in organizations. Before starting a year, they plan the strategies they’ll use to bring new talent to the business. These strategies have to align with the business’s objectives and needs for that year. But then, various trends are impacting talent acquisition today. If you are an HR professional, you […]

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Business Feature Story SEO

Mastering Search Marketing for Local Business Visibility

Does your local company struggle online despite outstanding goods or services? Local SEO typically determines the solution. People use search engines to locate local businesses nowadays. Knowing local SEO is not just helpful as it is essential! This post will cover simple ways to boost your local business search engine rankings, client base, and growth. […]

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Business Feature Story

Do I Need To Hire a Personal Branding Consultant?

A personal branding consultant takes over the most important aspect of your business; brand reputation. If you are struggling with: Understanding what your business should be known for Knowing what to cover in your marketing campaign Differentiating yourself from competitors Attracting the right clients Positioning yourself in your niche Personal Branding Consultant vs Other Personal […]