Twitter is an excellent tool for your business if you use it correctly. But how do you succeed at increasing your followers, boost your Twitter engagement and ultimately new customers for your business? Here are seven ways to succeed at Twitter.
Use twitter cards
Make sure you set up twitter cards on your site. When you share direct from your website to twitter the posts will be more visible and followers will be more likely to engage.
This is because attached to your posts are images, large or small which make your post more appealing to click. There are different ways of adding cards to your posts and you can set this up directly on your site.
Engage with Influencers
When you engage with influencers on twitter, you are creating the opportunity to gain more followers, more engagement on social media and to increase traffic to your website.
Being an influencer in your niche, they will have the followers you are looking to attract, so engaging with them will get you noticed. Build great relationships and enjoy the engagement as your followers grow.
Keep Twitter lists
Once your follower numbers increase it can be more and more difficult to keep tabs of your favourite followers or different niches. Especially if you are increasing rapidly.
Social media tools such as Hootsuite and Tweet Deck let you to set up columns to follow tweets from your lists simply and easily. Being able to see your favoured following will help to improve your engagement and conversations on Twitter.
Use Twitter Ads
You will have an email list which are all the followers who have agreed to hear more from you. They have already told you they are interested in your communication.
When you decide to set up your ad, make sure you use “Tailored Audiences” and upload your email list, then Twitter will match those email addresses with registered users. These will then be targeted when you have a promotion. This is a great way to promote Twitter Marketing.
Use Hashtags Correctly
Choose your hashtags carefully and remember not to put too many in to each tweet. One or two hashtags are the optimum amount to make sure your tweet gets noticed, without overloading or diluting your content.
Hashtags are good for getting noticed and are searchable, so you may be discovered by new followers and customers interested in your niche. There are also tools you can use which analyse hashtags and help you choose the right ones to use.
Look at your Competitors
Exploring your competitors’ followers may introduce you to new people to follow and engage with. You may want to look at this yourself or use a tool who will analyse this for you. Tools can easily and quickly analyse the following of another twitter user, then allow you to block follow the accounts you wish.
Then you can use this information to improve your own following and get your brand and business noticed in different avenues on social media.
Make Use of your Pinned Tweet
This is the first tweet that will be seen when someone visits your profile. So, you need to make the most of it. Make it a call to action, linking to your business and showcasing who you are.
How Will You Improve Your Twitter Engagement?
As you can see there are many different ways you can help to grow your business through Twitter. Increased engagement, through social media is a very important way to gain brand recognition and improve your business visibility. In conclusion make sure you use social media effectively for your business.
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