Online shoppers expect e-stores not only to sell but also to provide relevant information. Users will return to a page that has valuable content about subjects in which they are interested. That is the basis for your content marketing strategy. eCommerce and content marketing go hand-in-hand. Customers are more apt to pay attention to online […]
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When you decided to become a freelancer, it was probably based on your desire to be your own boss and follow your passion. These two factors tie in closely with the goal of making more money than you did in your typical 9 to 5 job. Getting on your feet in freelancing is the tricky […]
As both businesses and individuals are moving toward social media, microblogging has become a great informative tool for marketers, influencers, and brands. Just like blogging on the web, microblogging is one way of increasing engagement on social media platforms. These platforms are therefore amazing places to start your own microblog. There are some general tips […]
The Efficient B2B services for websites Your website is a “digital front” of your business. Not just a web address or a list of your services. A wise business owner must think of making the online presence efficient and thus making the website work. Using website services is crucial for achieving the goals. As there […]
The Coronavirus outbreak is a human tragedy and is harmful to the economy. The government has imposed certain rules and regulations to deal with it quickly, and to safeguard their citizens, and also to limit the harm it is doing to the society. For businessmen, it is like a do or dies situation. At this […]
In a world where online marketing is King, copywriting is the Queen. As mind-blowing as this might sound, globally, more people now own a cell phone than a toothbrush. That’s a whopping 52% of the world’s population. 2.87 billion of these cell phone users own a smartphone. This points to one logical fact: it’s easier […]
Lead Nurturing or customer cultivation basically consists of: Identify which leads are prepared to make a purchase. Give them relevant information or educate users who are not yet ready to buy by establishing a personalized relationship with the lead in question through high-quality content, which is conducive to the stage of the purchase cycle in […]
Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]
Before we dive into understanding the relationship between SMO and SEO, let’s read on to know what SMO actually is. It is short for social media optimization which is a tool to promote awareness, understanding and representation of a specific product. It is more like a strategy that brings consumers and producers together and closer […]
All over the world, small business owners have found their livelihoods and working practices disrupted by the global Covid-19 pandemic. With whole countries on lockdown and many people required to stay in their homes, it’s not surprising that many businesses have found their custom flagging. However, even with social distancing measures in place, there are […]