In a world where online marketing is King, copywriting is the Queen. As mind-blowing as this might sound, globally, more people now own a cell phone than a toothbrush. That’s a whopping 52% of the world’s population. 2.87 billion of these cell phone users own a smartphone. This points to one logical fact: it’s easier now more than ever to reach people and sell products to them through copywriting. It also means you need to be more creative by using the best copywriting software out there.
As the competition grows fiercer and businesses battle to grab the attention of potential clients with the right sales copy, you need to stay ahead of the curve with relevant content. According to research, 91% of top performers in the content-marketing field attained success because of a high level of commitment to the job. To be successful as a copywriter, you need the right level of commitment, constant skill development, and access to the best tools for writers.
What Exactly Is Copywriting?
Copywriting is the art of using content writing to create promotional materials for advertising or marketing. While it aims to inform readers, one of its primary goals is to achieve sales and conversions. Copywriters dictate the tone and energy of a text to make it relevant for their target audience. The aim is to create awareness about a brand or product and to get people to take action. This action can be in the form of subscribing to a brand or buying a product.
Content generated by copywriters is used on online platforms such as blogs, websites, email newsletters, and social media. Therefore, to achieve the best results, each copywriting material needs to be professionally written.
The Best Copywriting Checker Tools
1. Grammarly.com
This automated copywriting software checks content lapses such as wrong use of words, incorrect spacing, wrong spellings, tone of writing, clarity of writing, etc. Even with the best proofreading and editing, it’s still possible to miss out on these little things. You can simply copy and paste your content onto the website to get an automatic review that’ll help you identify errors you might have missed. You can also install the plugin on your browser and desktop.
2. Thesaurus.com
This very handy website provides you with the tools to spice up your writing. By providing information on synonyms, antonyms, and vocabularies, it helps you make your content more appealing to your readers. Believe it or not, people pay attention to your use of words, and it plays a role in whether they decide to take action or not.
3. The Writer: Readability Checker
Sometimes you need a second eye to help you figure out how readable your text is. Simply copy and paste your content into this checker tool to get feedback and review on how clear the information you are trying to pass to your audience really is. It checks your writing against the gunning fog score by using its Gobbledygook index and the Flesch-Kincaid reading ease score.
4. Dictionary.com
Are you confused about a word and its usage? Dictionary.com helps you with this and saves you from unnecessary grammatical blunders. It is one of the largest free online English websites. Enjoy access to idioms and their meanings, slang phrases, word definition, pronunciations, and sentence construction.
5. Traqq.com
It’s easy to lose track of time while doing your research or trying to find the right content for your copywriting material. This tool helps you to keep track of how much time you’ve spent on a particular work. It’s important to know if you’re spending too much time on a job and need to increase your speed or if it’s time to take a break and give your muse a little rest.
6. Google Analytics
As a copywriter, it’s important to monitor how people are interacting with your site. This tool helps you to achieve this by giving you reports on the total number of views by clients, where they’re coming from, and feedback of their experience.
7. ClickTale
This is another tool that you can use to track how people utilize your website. It also gives you analysis on heat maps and helps with click tracking.
8. Unbounce Dejargonator
Available on Chrome store, you can use this tool to cut down on tech jargon and make your text easier to read. Using big and techy words can have the opposite effect of getting the interest of your target audience. When people struggle to understand what you’re trying to say, they’ll lose interest within seconds and scroll to something else. This browser extension tool will explain to you why you have to change a certain word, phrase, or idiom for a more descriptive one.
9. Copyscape
All writers agree that plagiarism is the bane of creativity. This tool checks your content to verify its originality. You owe it to yourself and your clients to make sure you provide them with original content. You don’t want your work to have the semblance of another’s or to come off as a cheap knock-off/imitator. You have your reputation to protect as a copywriter. It runs a check on your work to make sure it’s not plagiarized or appearing anywhere else on the internet. You can also subscribe to their premium service to get access to case tracking, Batch search, API, and private index.
10. RhymeZone
Type a word into this tool to find words that rhyme with it. It also has additional features such as similar consonants, word definition, synonyms, etc. It’s ideal for copywriters who want to add some flair of artistry to their content.
Bottom Line
As a copywriter, you need to reach your target audience, get them interested in what you have to say, and finally get them to take action. By using the tools shared in this article, you can maintain a good level of professionalism and get the job done without spending a fortune. Copywriting is not just a job, it can be an art form when done right!
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