After optimizing your homepage with target keywords, putting descriptive alt tags on images, linking all inner pages and redesigning your website to load very fast. Your website and blog posts are ready for quality backlinks. What is a backlink on a website? First off, there are two types of links; internal links and external links. […]
Introduction The Internet has opened up doors to new and innovative ways to drive engagement and interactions with your customers or audience. There are many different strategies to drive engagement for your business, but the importance of Facebook marketing plays a vital role in driving engagement for any company; it is essential to build a […]
Businesses today are more reliant on digital tools than ever before. Those tools have created impressive gains in productivity and capability, but they have also added complexity and risk to the modern business. Phishing is one of the risks that has developed in our connected world. Individuals fall prey to these schemes daily, causing significant […]
Pay per click marketing is known to produce powerful results for the companies that are willing to invest. That investment is not just with their money, but also their time and attention. The digital marketing and advertising landscape is always changing. PPC is especially known to also be shifting. It makes this strategy difficult to […]
The field of web design is ever-evolving. New technologies, as well as new trends, emerge on a daily basis. Every year, a few distinct web design trends take hold in the industry. Abstract art compositions, scrolling changes, and three-dimensional hues, for example, dominated the online design area in 2020. Do you know what web design […]
No matter how much competition is there, a well-planned franchise marketing strategy can scale up your business and help you make a grade. Marketing Strategy can be a complex process in terms conceptualizing, explaining and implementing. However, the present blog attempts to explicate the same in simpler and comprehensible ways. 1. Divide Your Audience: Having […]
Written content is one of the most essential parts of digital marketing strategies most brands and companies develop and follow. While video content dominates the marketing industry, the written pieces are also important for those who still prefer to read and for search engines, of course. Below we have gathered 15 effective and actionable tips […]
What is SEO? Should I Invest money in SEO (search engine optimization)? Is there any real value in SEO? Is SEO really that crucial to a company’s success? If you have such questions in your mind and want to know the answers, then you are at the right place. SEO has proven to be one […]
Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
Change is constant in life. Fighting it is futile. Accepting change will make your world a lot brighter. It is because of change that it gets absolutely important to continue learning about SEO. A professional SEO expert will always educate themselves, take up courses and attend seminars to stay updated with the changing trends. But […]