Unlocking customer intelligence with CRM

Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]

Why the Digital Marketing Course is Much Sought After?

Digital marketing involves the use of digital means, for example, mobile phones, the Internet, and other media to promote products or services. A digital marketing course will help students get proficient at the basics and tools of digital marketing. One can become a pro in digital marketing by implementing its ideas in projects that crave […]

5 Reasons Promotional Products Remain Relevant in Global Marketing in 2018 and Beyond

A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]

A Complete Guide to Becoming an AI Engineer

Automated software and artificial intelligence are rapidly becoming one of the fastest growing industries. As the technology develops and becomes more and more sophisticated and functional, it will start to be introduced to an increased number of industries for various purposes. This means a wealth of new jobs will start to appear across the world, […]