Dynamic content: a guide to writing quick emails

Dynamic content is closely related to personalization. It provides its most visual implementation. Being changeable content (text, image, video), it is able to adapt to the priorities and characteristics of the user. This is probably why 65% of marketers consider it the most effective personalization solution. Therefore, we decided to tell you how to implement […]

Why Smart Business Owners Enjoy Customer Complaints

There are many ways that business owners can choose to view customer comments, with most complaints bringing up negative tendencies from the business managers. However, savvy business people do things differently. Instead of spending their resources on extensive market research and unnecessary surveys, they make the most out of customer feedback. Are you interested in […]