Personalization has been one of the most underrated strategies that are responsible for changing how we imagine marketing. That said, many businesses struggle to implement it with perfection. Some think personalization just means using the first name in the email salutation; others lose their case by appearing too enthusiastic. But no matter what, customers are […]
Google Play Store and the Apple App Store are flooding with mobile apps. Many different apps available under the same category make the market so intensified that people have many options to satisfy their one simple need. Businesses which rely only on mobile apps to acquire the customers and earn, find it very difficult to […]
Just two months to go and 2019 will also bid adieu to us. Just one more year and then a decade will be over. Have you realized? If not, this is the time you need to realize that over the decade we have witnessed several technological up-gradation, changes in digitalization trends and marketing policies. In […]
AI in marketing is booming, with major companies investing in AI start-ups to enhance processes. Marketers are creatively using AI for precise targeting and content creation. Global AI marketing revenues are expected to jump from $27.4 billion in 2023 to $107.4 billion in 2028. A 2022 survey found that 60% of marketing leaders use AI […]
In the era of digital technology where people have large numbers of options for anything. It is very important that how to manage the time efficiently, also how to make a good relationship with the clients so that customers can enjoy the services for the long term and it also gives benefits to the business. […]
We live in a time when most things happen online. Companies that have understood the importance of the Internet have long been doing business on the World Wide Web and using its benefits. They have accepted the Internet as a basic channel for generating qualified contacts, as it provides many opportunities for business expansion. In […]
The global social media ecosystem is constantly evolving and growing. Social media leaders like Facebook, WhatsApp, and Instagram have over a combined 3.6 billion active users across the globe. Now, social media platforms, due to their massive user base, have also opened new opportunities for businesses to grow. These platforms have allowed companies to reach […]
What is SQM Club? A non-profit company called SQM Club was established in 1996. By sharing best practices, benchmarking information, and training resources, it primarily aims to assist organizations in improving their customer experience. Some of the top businesses in the world in sectors like telecommunications, financial services, and healthcare are members of the SQM […]
Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]
The emergence of Covid-19 has broadened the spectrum of on-demand food delivery apps. Once considered a luxury, food home delivery has now entered mainstream. Almost everybody with access to the internet and a smartphone have ordered food online by using a food delivery app. Food delivery apps like DoorDash have stepped up their operations due […]