The infographics with drawings, diagrams, and charts serve to explain processes and present all kinds of information. We started them by looking long ago in the newspapers, but nowadays they are everywhere. In social networks or website content, they always attract attention and stand out. Why not use them for our practical work? Why not […]
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Before we dive into understanding the relationship between SMO and SEO, let’s read on to know what SMO actually is. It is short for social media optimization which is a tool to promote awareness, understanding and representation of a specific product. It is more like a strategy that brings consumers and producers together and closer […]
As per reports from Bloomberg, 8 out of every 10 entrepreneurs fail within the first 18 months of starting their businesses. According to research, 50 million businesses are formed every year, and 90% of them fail. Out of all the other reasons, lack of proper exposure is the most significant one that causes businesses to […]
Social Media Platforms have become an essential medium for brands than ever before to increase their sales. Today, social platforms have evolved into more of a marketing medium due to their whooping user base. Until a few years ago, social platforms were considered to be the place for teens and people in their twenties. But […]
Kudos to you. You’ve developed a new product you know everyone needs, and you’re proud of your accomplishments. You’ve put together a Facebook business page, a business plan, and have attracted a small following. Your friends and family think your new product is spectacular, and they’re sure it’s going to be a hit. The problem […]
Explainer videos are an easy and effective way to connect with your customers. These short videos explain what it is your business offers, helping to clarify your product or service and ultimately increase sales and conversion rates. They also allow you to work with teams outside of your geographical location since animated explainers don’t require […]
Snapchat, Instagram, Twitter, Facebook, TikTok… The list of social media platforms is endless. And the world has fallen prey to them all. As of January 2020, there are 3.80 billion social media users worldwide. That’s a more than 9% increase since last year- amounting to 321 million new users. Moreover, on average, a person spends […]
The printing press was created in 1440. Ever since then, marketing and advertising campaigns took the form of posters plastered on walls and the pages of magazines. Then, the internet came into play, completely changing the game. Now, the most successful marketing campaigns are all online. If you don’t know how to pull off a successful […]
Are you struggling with small business growth? Are you looking to expand your business, but aren’t sure where to start? Well, this may surprise you, but you should forget about perfecting your product. Even if you have the best product in the world, your small business is doomed to fail if nobody knows about it. […]
It doesn’t matter what business you are in. If you want to acquire customers, generate revenue, and establish a sharp brand image, you will need a website. A small business that makes an average revenue of $3.6 million can increase its revenue to $5.03 million by having its own website. A food and beverage company […]