Are you struggling with small business growth? Are you looking to expand your business, but aren’t sure where to start?
Well, this may surprise you, but you should forget about perfecting your product. Even if you have the best product in the world, your small business is doomed to fail if nobody knows about it. If you want to grow your business, the number one thing you should focus on is generating new small business leads.
Even if you don’t have the best product in the business, if you generate more leads, you’ll still come out on top.
But, how do you generate more small business leads?
Check out this guide to discover the top strategies to employ.
Optimize Your Website for Conversions
Generating traffic to your website – whether it’s via social media or Google- won’t do you any good if your visitors then decide to exit your site without taking any action.
Your website needs to be optimized so that when people land on your page, they decide to do something. Successful lead generation on your website doesn’t have to mean someone buys your product- that’s the end goal. In this stage of the game, lead generation is all about capturing someone’s contact information, such as their email address or phone number. Then, once you have peoples’ contact info, you can reach them through direct mail advertising.
However, you can’t just straight up ask people for their contact info. You need to give them a good reason to give this information out! Here are some things you can do on your website to make sure this happens:
- Write killer blog posts and then add subscription buttons at the bottom so those who sign up can be the first to see a new post
- Create opt-in buttons on each page to receive email newsletters, discounts, and other exclusive details
- Make your contact information readily available
By doing these things, it’ll be easier to generate leads through your website.
Run a Giveaway or Contest
Running a giveaway or contest is a simple, effective way to generate more leads in a short period of time. People love free stuff, and if winning a prize is as easy as handing over your email address, you’ll be sure to entice many potential customers.
To generate as many leads as possible, we suggest offering a prize in exchange for referring friends, sharing content, and liking your social media posts. You can get creative with the actions users need to take to collect points as well as the grand prize.
Answer Questions on Quora
Quora is a Q&A forum where you can answer peoples’ questions about pretty much anything under the sun.
To generate leads from this site, all you need to do is find questions related to your industry and give insightful answers. This will help you establish yourself as an authority in the industry, which will likely lead to more people checking out your site.
Are You Ready to Generate More Small Business Leads?
As you can see, there are a lot of simple things you can do to generate more small business leads. Pretty soon, the leads will be rolling in!
Be sure to check out our blog for more small business tips and tricks
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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