Role of Social Media as Part of Omnichannel Customer Experience

Introduction Omni channel is a sales approach that seeks in providing customers with a shopping experience that is seamless depending on whether they do shop online from a mobile device or desktop, mortar store, or in a brick. When developing a strategy of marketing, one needs to meet customer expectations and providing the highest level […]

Make Your Customers Engaged Through Your Social Media Presence

Nowadays, every company has a social media presence or they’re in the process of establishing it. Social media has become essential for businesses, mainly because it’s one of the best channels for creating business visibility and awareness, as well as building a relationship with the target audience. However, engaging the audience effectively on social media […]

How to Choose the Best E-Commerce Theme for Your Online Business

Whether you are looking to reinvent an existing website or you have finally decided to take the plunge into the lucrative world of online retail sales, you need to start off from a firm footing.  One major (and sometimes confusing) concern involves how you will be able to select the best e-commerce theme for your […]

Five useful website marketing tactics that small businesses can count on

A small business firm requires a competent website marketing strategy! Today, the internet has significantly modified the way the majority of businesses are creating and promoting their brands. Also, customers today want to engage with brands online and then arrive at a purchasing decision.  Based on a study by Business Insider, about 40% of the […]