Today people are comparing Facebook ads to the Google AdWords platform. Several people around the globe strongly believe that Facebook ads have the potential to overtake the Google AdWords platform in terms of its reach in the next couple of years. If you are reading this in America, you must step up your Facebook ad […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
Most customers seek information on various products online. A good web design is important in order to reach out to a wider market niche. Your brand is easily recognized online, and potential customers are able to get information and make decisions to buy products depending on your web layout. That is why web design is […]
The modern times and society have made it more beneficial to market on the digital realm than on the electronic and print dimensions. Millennials have a strong presence, and their impact on the marketing of a company is significant. It is an essential move for a company to attract the millennials. Thus with the digital […]
Having a web-based business is nothing unusual these days. Many companies want to make an online presence with the expectation of gaining more popularity. In fact, today, it is possible to manage and run a business online. You do not need to have any physical office at all. That can only be possible with a […]
A small business firm requires a competent website marketing strategy! Today, the internet has significantly modified the way the majority of businesses are creating and promoting their brands. Also, customers today want to engage with brands online and then arrive at a purchasing decision. Based on a study by Business Insider, about 40% of the […]
One of the go-to promotion tools for startups is Animated videos. Animated videos are full of graphics with lively content. What gives them an edge over others is their power to keep any concept in the minds of viewers. With the advent of digital marketing, videos marketing has gained pace due to its capability of […]
The goal of every blogger, site owner, and content creator is to rank as high up the food chain (aka search engine results) as possible. And the coveted top spot isn’t exclusively held by big fish players like CNN and Forbes, either. Every now and then, a regular old joe defies the odds and gets […]
So, you’ve poured countless hours into optimizing your content for the search engines and many more into perfecting your social media advertising campaign. Well, time to put your feet up and relax and watch the traffic pour in! Unfortunately, it’s not that simple and there’s a lot more work to do! But don’t worry, this […]
Digital marketing is an essential process for any enterprise or an individual business. In an ever growing online world, reaching out to the target audience and offering them the solutions they need makes online marketing strategies crucial. From global corporations to individual bloggers, all employ online marketing tactics to engage with their customers and drive […]