So, you’ve poured countless hours into optimizing your content for the search engines and many more into perfecting your social media advertising campaign. Well, time to put your feet up and relax and watch the traffic pour in!
Unfortunately, it’s not that simple and there’s a lot more work to do! But don’t worry, this is all in the best interest of your business and its success! Most (93%) of online shopping experiences start with the use of a search engine, but what about the other 7%? Here are six alternative sources that your business needs to have!
You might be reliant on organic traffic, sharing your blog posts and the rest of your content for your business, but, if you haven’t yet explored the ins, the outs and the benefits of paid advertising campaigns, now is the time to do so.
Whatever your preferred platform, whether it’s Facebook or Twitter Ads, Adwords or Bing Ads, pay attention to their pay-per-click features. Even if you’re advertising for users to follow your social media profiles, 47% of users are more likely to visit a company website if they follow their account. This is easily one of the most effective forms of advertising, and with the right amount of attention and planning, this could easily become your main source of traffic.
To many marketers, especially those who have been in the industry for years, email marketing may seem like a wasted venture that simply saps the budget. However, email marketing has become more effective than it has ever been before and it’s essential that you maximize your opportunities.
Once you’ve created your emails, automated your services and set them in the right place, the process becomes extremely simple and affordable and can boost your website traffic dramatically.
When creating your emails for them to work, you need to make sure they’re an extremely high-quality, captivating and pay attention to all the details, such as the subject line, the preview text and the even the SEO qualities of the email. For help with creating your emails, you can use online resources, such as Academized and Paperfellows.
Posting on Forums
Whatever industry you represent, you can guarantee that there’s a vibrant and very active community surrounding that industry. On forums, people will be asking questions about your industry. They may even be talking about your product or service on how to use it, is it good, is it worth the money and is it just an overall good service.
Many online users, especially forum users will trust the word of others more than they will trust the word of a business. However, what about you, as the business owner, was on these forums answering these questions first hand. Using forums can help you to market your business while giving you the opportunity to really connect with your users on a personal level.
Utilize Guest Posts
Working together in a team is one of the best ways to market your website and boost your online presence. For example, if you owned a running blog, if you were to have an athlete, such as Usain Bolt or Mo Farah, the chances are your website would probably go viral overnight.
Adam Lane, a SEO-expert at Oxessays explains, “Whatever industry you represent, try to find authoritative figures to guest post or feature on your website to dramatically boost your online presence. With a guest poster, they’ll be putting their credibility on the line for your business, helping to build trustworthiness in your website, products and services.”
Posting Blog Comments
Way back when, posting comments on blogs was one of the most effective ways of creating backlinks to your website. However, with the torrents of spam that now infiltrate the web, many blogs will have no-follow rules which have rendered it nearly impossible to do so.
However, creating comments in the right way can help you to stand out from the crowd and be a really effective way to boost your website traffic. Still not sure? This individual managed to generate over $25,000 from 249 comments!
You’ll need to create valuable comments that will provide real, helpful information to your reader, then backlinking to your website if they want to know more. You can use online resources, such as Big assignments or Elite assignment help to create such comments.
Get Featured Yourself
Hand in hand with the consideration of getting guest posters on your website, why not become an authoritative figure yourself by becoming featured on an industry-leading website.
Referring back to the running industry website, if you were to get a high-value article featured on a website such as Runner’s World and ten backlinking back to your website, you could easily boost your website traffic tenfold. Also, longer posts tend to be more engaging. To check the length of the post use Easy word count tool.
Same as the above, this method works because the credibility of such a huge website is stating that you, your website and your business is credible, reputable and trustworthy, something that your customers want to see and believe in.
Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs. She believes that constant learning is the only way to success. You can visit her personal blog at Letsgoandlearn.com.