We live in a time when most things happen online. Companies that have understood the importance of the Internet have long been doing business on the World Wide Web and using its benefits. They have accepted the Internet as a basic channel for generating qualified contacts, as it provides many opportunities for business expansion. In […]
Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]
What is Organic Social Media? If you have an account on your social media site, and you follow someone with that account, this is what organic social media is. Keeping it real. This includes status updates, links, and posting images, videos with captions for viewers. The goal of organic social media is to cultivate a […]
How do you establish the efficacy of your content marketing campaigns? Is it the total number of views they receive? Or it’s the number of social shares they get? While the above metrics can help determine the efficiency of your content and topics, it doesn’t talk much about performance. It’s crucial to observe conversion rates […]
Since the inception of cloud computing in 1996, the term software as a service also coined up. The companies started proliferating the software platforms available over the internet and the SaaS industry exploded going from zero to 49 billion dollars by 2015. The growth chart further climbed 67 billion dollars in three years with the […]
Who is a lead? In marketing, a lead is a person or organization that is interested in your products or services. A lead is a prospect who has the potential of becoming a customer. Generating leads for your business is a major determinant of successful sales. The lead generation process will put you on the […]
The rise of social media has also permanently altered marketing. Business organizations spend 5% to 12percent in terms of one’s overall sales on advertising, with B2Cs having to spend and over B2Bs. The process of extracting implementable information from large to notify decision-making has been referred to as business intelligence (BI). This is at the […]
Chatbots & AI have been a fast-growing piece of technology in recent years. Businesses in various industries are now experiencing the value of using them. This tech is becoming popular every day thanks to its intuitive nature, fast speeds, and convenience. For businesses, chatbots are easing customer engagements. They help in the delivery of vital […]
Are you looking to give your business better branding through modern means? Do you want to create a social media marketing strategy to improve brand awareness? If your answers are yes, then you’ll want to make sure that you’re on the important social media platforms. With the internet now full of virtual social spots, finding […]
The Efficient B2B services for websites Your website is a “digital front” of your business. Not just a web address or a list of your services. A wise business owner must think of making the online presence efficient and thus making the website work. Using website services is crucial for achieving the goals. As there […]